Digital Marketing Coordinator

American Arbitration Association; New York (NY); Hybrid; USD 92,000 - 98,000; Full time

Job summary

The American Arbitration Association is seeking a Digital Marketing Coordinator for our NYHQ hybrid work arrangement. You will manage website pages, landing pages, forms, and digital content using our CMS, while supporting SEO and UX improvements.

Ideal candidates have 1–3 years of digital marketing experience, CMS familiarity, Google Analytics, and strong communication skills. Exposure to Salesforce and marketing automation is a plus.

Qualifications

• Bachelor's degree in marketing, communications, business, digital media, or a related field.
• Experience with website CMS and digital marketing campaigns.
• Familiarity with analytics platforms and lead-generation tools.

Responsibilities

• Create, update, and maintain website pages, landing pages, forms, and content using a CMS.
• Support SEO, UX improvements, and campaign measurement.
• Assist with email, social, paid media, events, and lead generation campaigns.
• Ensure data flows into Salesforce and marketing platforms accurately.

Skills

CMS experience

Google Analytics

Organizational skills

Communication

Problem solving

Education

Bachelor's degree in marketing, communications, business, digital media, or related field

Tools

Salesforce

Umbraco

PushPlanet

Digioh

Google Analytics

Job description

Pay Range$92,000-$97,500 annualized, an annual incentive opportunity targeting 10%.

Pay Range$92,000-$97,500 annualized, an annual incentive opportunity targeting 10%.

We're Hiring: Digital Marketing Coordinator

Location: NYHQ | Hybrid

Help Us Create Better Digital Experiences

Are you a detail-oriented digital marketer who enjoys working with websites, marketing technology, and data? Do you love bringing campaigns to life, solving problems, and finding ways to improve the online customer experience?

The American Arbitration Association (AAA) is looking for a Digital Marketing Coordinator to join our Marketing team!

What You'll Do

Manage and Enhance Our Digital Presence

• Create, update, and maintain website pages, landing pages, forms, and digital content using our content management system (CMS).
• Support website improvements, SEO best practices, and user experience enhancements.
• Test and troubleshoot website content, links, and forms to ensure a seamless digital experience.

Bring Digital Campaigns to Life

• Support the execution of email, social media, paid media, event, and lead-generation campaigns.
• Collaborate with marketing, creative, and technical teams to launch digital assets accurately and on schedule.
• Help implement campaign tracking and measurement tools.

Support Marketing Technology and Lead Generation

• Build and maintain lead-capture forms, registrations, and conversion experiences.
• Help ensure marketing leads and campaign data flow accurately into our marketing platforms and CRM systems, including Salesforce.
• Identify opportunities to improve marketing processes and digital workflows.

Measure, Learn, and Optimize

• Monitor website traffic, engagement, conversions, and campaign performance.
• Use analytics to identify opportunities for improvement.
• Support A/B testing and optimization initiatives to improve digital marketing results.

What You'll Bring

• Bachelor's degree in marketing, communications, business, digital media, or a related field, plus 1–3 years of relevant experience; or an equivalent combination of education and experience.
• Experience working with website content management systems (CMS).
• Familiarity with digital marketing campaigns, landing pages, online forms, and lead generation.
• Working knowledge of Google Analytics or similar analytics platforms.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.
• Excellent communication, collaboration, and problem-solving skills.
• A proactive mindset, curiosity, and enthusiasm for learning new technologies.

Bonus Points If You Have

• Experience with Umbraco, PushPlanet, or Digioh.
• Exposure to Salesforce or marketing automation platforms.
• Familiarity with SEO, conversion optimization, or A/B testing.

Why Join AAA?

At the American Arbitration Association, you'll have the opportunity to contribute to meaningful marketing initiatives while expanding your skills across website management, digital campaigns, analytics, and marketing technology.

You'll collaborate with colleagues across marketing and technology, gain hands-on experience with digital platforms, and help improve how customers discover and engage with AAA's services.

If you're organized, tech-savvy, analytical, and excited to grow your digital marketing career, we'd love to hear from you.

The American Arbitration Association is an equal opportunity employer (EEO) and we value diversity in our workplace. We consider all employees and applicants for positions without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, or status as a covered veteran in accordance with applicable federal, state, and local laws.