Hybrid Digital Marketing Analyst Campaigns & Personalization

Nashville Public Radio; Charlotte (NC); Hybrid; USD 49,000 - 60,000; Full time

Job summary

Nashville Public Radio is seeking an Assoc Digital Marketing Analyst to support planning, activation, and execution of customer experiences across Email, SMS, and Push. The role partners with Marketing, Creative, Merchandising, eCommerce and Technology to deliver campaigns accurately, efficiently, and on time.

The position requires strong attention to detail, excellent communication, and the ability to manage multiple platforms and priorities within a hybrid in-office work environment.

Qualifications

• Experience supporting multi-channel marketing campaigns.
• Strong attention to detail and cross-functional collaboration.
• Ability to execute campaigns across multiple platforms.

Responsibilities

• Execute and support campaigns across Homepage, Email, SMS and Push, ensuring content is accurately built, targeted, scheduled and launched.
• Manage campaign setup and execution across multiple marketing and content management platforms.
• Support segmented and personalized experiences by activating defined audiences, content variations and customer journeys, including AB test and learn.
• Translate marketing and promotional plans into channel-specific content and execution plans.
• Own detailed QA of campaigns prior to launch, including content, links, offers, audience targeting, personalization, timing and customer experience.
• Ensure consistency and accuracy across channels while accounting for channel-specific requirements.
• Troubleshoot executional issues and partner with appropriate teams to resolve them quickly.

Job description

Nashville Public Radio is seeking an Assoc Digital Marketing Analyst to support planning, activation, and execution of customer experiences across Email, SMS, and Push. The role partners with Marketing, Creative, Merchandising, eCommerce and Technology to deliver campaigns accurately, efficiently, and on time.

The position requires strong attention to detail, excellent communication, and the ability to manage multiple platforms and priorities within a hybrid in-office work environment.