Hybrid Digital Experience Director—SEO & Growth

Imprivata; Waltham (MA); Hybrid; USD 214,000 - 225,000; Full time

Job summary

Imprivata seeks a Senior Manager, Digital Experience to own the company’s public web presence and drive growth through the website roadmap, SEO, GEO, and conversions. This hybrid role is based in Waltham, MA and requires cross-functional leadership across Marketing, IT, and external partners.

You will optimize navigation and information architecture, lead AI-enabled search initiatives, and report on performance using GA4 and related tools.

Qualifications

• 7+ years of experience developing website strategy and digital customer experiences that drive measurable business outcomes.
• Experience with enterprise CMS systems such as Drupal, AEM, Sitecore, or HubSpot CMS.
• Expertise in GA4, GSC, GTM and related analytics platforms.
• Experience managing external agencies, vendors, and cross-functional initiatives.
• Strong analytical, communication, organizational, and project management skills.

Responsibilities

• Own the strategy and roadmap for the corporate website, ensuring alignment with business goals.
• Lead the evolution of the website as a high performing digital channel and engagement platform.
• Improve navigation, information architecture, usability, accessibility, and customer journeys.
• Develop and execute SEO, AEO, GEO, and AI search strategies to boost visibility and engagement.
• Lead conversion optimization using A/B testing, personalization, and customer insights.
• Evaluate emerging AI capabilities and digital tech to enhance customer experience.
• Own website analytics, performance metrics, and executive reporting using GA4, Ahrefs, etc.
• Manage external agencies and technology partners to deliver projects on time and within scope.
• Collaborate with IT and vendors to ensure security, reliability, and governance of the site.
• Lead and develop the website team with coaching and collaboration.
• Partner with Revenue Marketing, Product Marketing, Brand, and Content Marketing on digital initiatives.
• Stay informed on industry trends and AI advancements to strengthen digital presence.

Skills

SEO & GEO

Analytics & GA4

Stakeholder influence

Team leadership

Agency management

Project management

Education

Bachelor's degree in Marketing

Tools

Drupal

Adobe Experience Manager

Sitecore

HubSpot CMS

Google Analytics 4

Google Tag Manager

Ahrefs

SEMRush

Job description

Imprivata seeks a Senior Manager, Digital Experience to own the company’s public web presence and drive growth through the website roadmap, SEO, GEO, and conversions. This hybrid role is based in Waltham, MA and requires cross-functional leadership across Marketing, IT, and external partners.

You will optimize navigation and information architecture, lead AI-enabled search initiatives, and report on performance using GA4 and related tools.