Hybrid Digital Ad Ops Specialist - Entry Level

TEGNA; Dallas (TX); Hybrid; USD 48,000 - 64,000; Full time

Benefits offered by this job

Hybrid work model

BCBS Texas health plan

Teladoc

Spring Health therapy

PTO & holidays

Job summary

TEGNA is hiring an Entry-Level Digital Ad Operations Specialist to support digital campaigns across multiple ad-serving platforms, including CTV, from setup to delivery. The role involves troubleshooting, QA, and on-call rotation after training, with a hybrid work setup in Dallas.

You will work with local broadcast stations, manage assets, and ensure campaigns meet specifications while maintaining performance goals.

Qualifications

• Bachelor's degree in a related technical discipline required.
• 1–2 years of experience with ad serving platforms or ad trafficking.
• 3–5 years of practical digital technology/advertising may substitute for a degree.
• Hands-on experience with CTV trafficking, SSAI, and VAST/VPAID tags preferred.
• Strong technical aptitude for a technical role.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and priorities simultaneously.
• Strong verbal and written communication; ability to explain technical concepts.
• Proficiency with Microsoft Office (Excel, Outlook, Word).
• Basic knowledge of Flash, HTML, and JavaScript is a plus.
• Experience with CTV platforms such as FreeWheel, Publica, or GAM preferred.
• Quick learner with a growth mindset and collaborative teamwork.

Responsibilities

• Master the digital workflow between business units and Ad Operations.
• Develop expertise in ad servers and order management systems, with emphasis on CTV campaign execution.
• Set up, schedule, and manage digital ad campaigns accurately, including CTV formats and delivery.
• Ensure proper deployment of assets using ad specs, templates, and VAST/VPAID tags.
• Provide timely support to broadcast stations and internal stakeholders for CTV delivery issues.
• Troubleshoot ad performance and perform QA reviews for accuracy and effectiveness.
• Send daily reports, communicate technical information clearly, and manage SLA expectations.
• Monitor shared inboxes and respond to requests promptly.
• Track campaign performance and implement optimization strategies (fill rate, frequency capping, ad podding).
• Ensure campaigns meet rate card requirements and maintain revenue margins.
• Collaborate with vendors and stations delivering strong customer service.

Skills

Ad trafficking

CTV trafficking

SSAI

VAST/VPAID

Technical aptitude

Organizational skills

Multi-project management

Communication skills

MS Office

HTML/JavaScript

GAM/FreeWheel/Publica

Growth mindset

Team collaboration

Education

Bachelor's degree in a related technical discipline

Tools

FreeWheel

Publica

Google Ad Manager (GAM)

Job description

TEGNA is hiring an Entry-Level Digital Ad Operations Specialist to support digital campaigns across multiple ad-serving platforms, including CTV, from setup to delivery. The role involves troubleshooting, QA, and on-call rotation after training, with a hybrid work setup in Dallas.

You will work with local broadcast stations, manage assets, and ensure campaigns meet specifications while maintaining performance goals.