Hybrid Digital Ad Ops Specialist — CTV & Ad Tech

TEGNA, Inc.

Dallas (TX)

Hybrid

USD 45,000 - 65,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Dental coverage

Vision coverage

401(k) with match

Paid time off

Paid holidays

Teladoc access

Therapy sessions

Job summary

TEGNA Inc. invites applications for an Entry-Level Digital Ad Operations Specialist in a hybrid Dallas-based role.

You will support local broadcast stations with digital ad operations, including CTV campaigns, ad servers, and order management systems. You will develop expertise in CTV ad trafficking and SSAI, manage setups and deliveries, and collaborate with stations and vendors while maintaining high-quality service.

Qualifications

Bachelor's degree or related technical discipline required.
1–2 years of experience with ad serving platforms or ad trafficking.
3–5 years of practical experience in digital technology or advertising may be accepted in lieu of a degree.
Hands-on experience with CTV ad trafficking, SSAI, and VAST/VPAID tags preferred.
Strong technical aptitude with the ability to perform effectively in a technical role.
Excellent organizational skills and strong attention to detail.
Ability to manage multiple projects and priorities simultaneously.
Strong verbal and written communication skills, including the ability to explain technical concepts to diverse audiences.

Responsibilities

Master the digital workflow between business units and Ad Operations.
Develop expertise in ad servers and order management systems, with an emphasis on CTV campaign execution.
Set up, schedule, and manage digital ad campaigns accurately, including CTV-specific formats and delivery methods.
Ensure proper deployment of creative assets by understanding ad specifications, templates, and ad-tag technologies (VAST/VPAID tags and dynamic ad insertion).
Provide timely support to broadcast stations and internal stakeholders, particularly for CTV ad delivery issues.
Troubleshoot ad performance concerns and conduct quality assurance (QA) reviews to ensure campaign accuracy and effectiveness.
Send daily reports, communicate technical information clearly, and manage service-level agreement (SLA) expectations.
Monitor shared inboxes consistently and respond to requests in a timely manner.
Track campaign performance and implement optimization strategies, including fill rate management, frequency capping, and ad podding.
Ensure campaigns meet rate card requirements and maintain revenue margin standards.
Collaborate effectively with vendors and stations while delivering excellent customer service and maintaining a customer-focused approach.