Data Analyst, CRM

Wilson Sonsini; New York (NY); Hybrid; USD 82,000 - 110,000; Full time

Job summary

Wilson Sonsini, a premier legal advisor to technology and growth enterprises, seeks an experienced Data Analyst to join the Marketing Technology team in a hybrid schedule. The role analyzes marketing data from multiple sources to support strategic initiatives, optimize campaigns, and keep business development efforts on track.

Responsibilities include building dashboards, delivering data-driven insights, and collaborating across departments to improve client prospecting, retention, and

Qualifications

• Bachelor's degree in Marketing, Business Analytics, or related field.
• 3+ years of marketing technology experience in a fast-paced professional services environment; law firm preferred.
• 3+ years of experience with Salesforce or other CRM platforms, including data analysis and administration.
• Strong knowledge of data visualization and reporting tools (Power BI, Tableau, Excel, Smartsheet).
• Experience with CRM and ERM systems, marketing automation tools, experience management platforms (e.g. Salesforce, Introhive, Marketo, Foundation), and Google Analytics.
• Familiarity with A/B testing, segmentation, and campaign optimization techniques.
• Knowledge of CRM system migrations, deprecations, deployments, and rollouts, with an understanding of how to minimize disruption to end users and maintain data integrity throughout each transition.
• Strong written and verbal communication skills, with the ability to present complex data insights in a clear and concise manner.
• Salesforce experience is required.
• Experience managing complex projects and working with deadlines required.

Responsibilities

• Analyze data across multiple marketing technology platforms to generate insights on key marketing metrics.
• Design and implement dashboards to track KPIs for marketing, business development, and leadership teams.
• Deliver strategic recommendations to optimize marketing initiatives and support client acquisition and retention.
• Collaborate with business development to develop data signals and indicators for prospecting and cross-selling.
• Manage administrative tasks in Salesforce, including triggers, dependencies, automation flows, and data audits.
• Audit Salesforce objects, fields, relationships, sharing rules, profiles, and permissions for security and integrity.
• Develop and execute QA plans to validate data syncs and field mappings across systems.
• Identify opportunities for data enrichment to address missing data across systems.
• Assist in implementing workflows for migrating and integrating data sources and tools.
• Monitor data quality across marketing systems and troubleshoot discrepancies.
• Provide onboarding and ongoing user support, troubleshooting issues and driving best practices adoption.
• Develop training materials, including video tutorials, and lead training sessions as needed.

Skills

Data analysis

Communication

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Power BI

Tableau

Excel

Smartsheet

Google Analytics

Marketo

Foundation

Job description

Wilson Sonsini is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm has approximately 1,100 attorneys in 17 offices: 13 in the U.S., two in China, and two in Europe. Our broad spectrum of practices and entrepreneurial spirit allow exceptional opportunities for professional achievement and career growth.

The firm is seeking an experienced Data Analyst to join our Marketing Technology team. In this role, the Data Analyst will analyze marketing data from multiple sources to support strategic initiatives, optimize campaigns, and keep the firm's business development and marketing efforts on track. Success in this role requires a strong blend of technical and analytical skills, along with the ability to collaborate effectively across departments. This position is available as a hybrid work schedule. Candidates based in the Eastern time zones are preferred to support overlap with our East Coast and European offices.

Key Responsibilities

• Analyze data across multiple marketing technology platforms, including CRM and ERM systems, marketing automation, social media analytics, and website traffic sources, to generate insights on key marketing metrics.
• Design and implement dashboards to enable marketing, business development, and leadership teams to track and evaluate KPIs.
• Deliver strategic recommendations based on insights from our platforms to optimize marketing initiatives and to support client acquisition and retention efforts for business development.
• Collaborate with the business development team to develop data signals and indicators that support client prospecting, relationship building, and cross-selling opportunities.
• Manage administrative tasks in Salesforce, including creating triggers, setting dependencies, developing automation flows, and conducting regular audits to ensure data integrity and efficient system usage.
• Work with the team to periodically audit and update Salesforce custom objects, fields, relationships, sharing rules, profiles, and permission sets to keep data secure.
• Develop and execute a quality assurance plan to validate data syncs and field mappings across integrated systems, ensuring accuracy and consistency throughout the data lifecycle.
• Identify high-value opportunities for data enrichment services to address missing or incomplete data across integrated systems.
• Assist in the development and execution of implementation workflows for the migration and integration of data sources and marketing tools, in partnership with the Senior Manager of Marketing Technology.
• Monitor data quality and troubleshoot discrepancies across marketing systems to maintain consistent and accurate reporting.
• Provide initial onboarding and ongoing user support, troubleshooting system issues and driving adoption of best practices across the user base.
• Develop training documentation and instructional materials, including video tutorials, and lead formal training sessions as needed.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 3+ years of marketing technology experience in a fast-paced professional services environment; law firm experience preferred.
• 3+ years of experience with Salesforce or other CRM platforms, including data analysis and administration.
• Strong knowledge of data visualization and reporting tools (e.g., Power BI, Tableau, Excel, Smartsheet).
• Experience with CRM and ERM systems, marketing automation tools, experience management platforms (e.g. Salesforce, Introhive, Marketo, Foundation), and Google Analytics.
• Familiarity with A/B testing, segmentation, and campaign optimization techniques.
• Knowledge of CRM system migrations, deprecations, deployments, and rollouts, with an understanding of how to minimize disruption to end users and maintain data integrity throughout each transition.
• Strong written and verbal communication skills, with the ability to present complex data insights in a clear and concise manner.
• Salesforce experience is required.
• Experience managing complex projects and working with deadlines required.

Preferred Qualifications

• Salesforce Platform Administrator certified.
• Experience working with vendors.

The primary location for this job posting is in New York, but other locations may be listed.

Anticipated Pay Range

• New York: $81,600 - $110,400 per year.
• Boston, Delaware, Washington, D.C.: $73,100 - $98,900 per year.

The compensation for this position may include a discretionary year-end merit bonus based on performance. We offer a highly competitive salary and benefits package. Benefits information can be found here.

Equal Opportunity Employer (EOE).

Wilson Sonsini is the premier legal advisor to technology, life sciences, and growth enterprises worldwide, as well as the venture firms, private equity firms, and investment banks that finance them. We represent more than 300 public enterprises and 3,000 private companies in a wide range of today’s cutting-edge industries, from AI and fintech to life sciences and mobility. For more than 60 years, our attorneys and professional staff have created a unique working environment. With deep roots in the fast-paced and innovative world of Silicon Valley, the firm fosters an entrepreneurial spirit and team-oriented approach for all employees, providing professional and personal development opportunities and encouraging all departments to promote a stable and optimal work/life balance. Wilson Sonsini is committed to creating a diverse and inclusive workforce globally. We have built a culture in which employees of all backgrounds, viewpoints, and experiences are encouraged and empowered to achieve their maximum potential. Our firm is consistently recognized among the top law firms in annual diversity rankings. For example, Wilson Sonsini ranked No. 2 among firms with more than 601 attorneys in Law360’s 2025 Diversity Snapshot. Additionally, in 2025, for the seventh consecutive year, Wilson Sonsini achieved Mansfield Plus Certification, and in 2026, for the sixth consecutive year, the firm achieved a top score of 100 on the Human Rights Campaign Foundation’s Corporate Equality Index. We are also dedicated to enhancing the communities in which we live and work by providing legal services, financial support, and volunteer services to worthy agencies and individuals in need. In 2025, Wilson Sonsini attorneys and staff provided more than 80,500 pro bono hours, participated in 125 community service projects, and raised over $130,000 for charitable organizations and causes. In addition, the Wilson Sonsini Foundation contributed more than $2.35 million to 112 law-related organizations and 129 community organizations in 2025.

Wilson Sonsini has 17 offices in 16 technology and business hubs worldwide. Austin, TX Boston, MA Boulder, CO Brussels, Belgium Century City, CA Hong Kong London Los Angeles, CA New York, NY Palo Alto, CA Salt Lake City, UT San Diego, CA San Francisco, CA Seattle, WA Shanghai (China) Washington, D.C. Wilmington, DE