CRM Segmentation & Analytics Specialist

Travel + Leisure Co.; Orlando (FL); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Wellness program

Employee Assistance Program

Life and accident coverage

Disability

Paid time off

Job summary

Travel + Leisure Co. is seeking a CRM Segmentation Analyst to build and deliver audience files across channels including email, SMS, and social, using Simon CDP. You’ll QA segments and outputs to ensure accuracy and compliance with policies while supporting marketing campaigns.

Hybrid onsite in Orlando, with work-from-home Thursdays and Fridays. The role requires a BA/BS in IT or related field (or equivalent) and strong skills in Power BI, SQL, and data analysis to drive actionable insights.

Qualifications

• BA/BS in Information Technology, Database Marketing or related field; or equivalent experience.
• Expertise with Microsoft Office applications (Power BI, Excel, Power Point)
• Strong organizational and time management skills
• Strong communication and writing skills
• Knowledge of database marketing techniques including profiling, segmenting, extracting and data mining from large transactional databases
• Ability to work effectively within a team in a fast-paced environment
• Attention to detail and quality of work
• Proficiency coding with SQL, Python, or other
• Experience working with campaign orchestration technologies (Simon CDP preferred)
• Experience working with marketing channels including ESP, Digital Ads, Push, SMS and Dialers
• Experience mining and analyzing data to drive actionable insights and process improvements
• Experience creating insightful dashboards using Power BI, Tableau, or related visualization tools
• 2+ years of experience delivering targeted audiences within a multi-channel organization
• 2+ years of experience working with campaign orchestration technologies (Simon CDP preferred)
• 2+ years of experience working with SQL or other reporting/query tools2+ years of experience with reporting tools such as Power BI or Tableau
• 2+ years of experience working with Jira or equivalent project management tools

Responsibilities

• Deliver and post critical campaign data files, in various formats, for various internal and external business partners to a secure file platform and archive them for historical reference
• Develop operational reports and dashboards to support the team’s performance goals, as well as to research data issues and inquiries
• Establish and maintain a daily, monthly, quarterly and annual campaign calendar to ensure file deadlines are documented and understood, and necessary coverage is in place
• Carefully review and test the accuracy and quality of all data files prior to their delivery

Skills

Power BI

Excel

SQL

Python

Data analysis

Time management

Communication

Education

BA/BS in Information Technology, Database Marketing or related field; or equivalent experience

Tools

Simon CDP

Tableau

Jira

Job description

Travel + Leisure Co. is seeking a CRM Segmentation Analyst to build and deliver audience files across channels including email, SMS, and social, using Simon CDP. You’ll QA segments and outputs to ensure accuracy and compliance with policies while supporting marketing campaigns.

Hybrid onsite in Orlando, with work-from-home Thursdays and Fridays. The role requires a BA/BS in IT or related field (or equivalent) and strong skills in Power BI, SQL, and data analysis to drive actionable insights.