CRM Campaign & Audience Segmentation Analyst

NextPath Workforce Solutions; Orlando (FL); Hybrid; USD 44,000 - 61,000; Full time

Job summary

NextPath Workforce Solutions is seeking a CRM Campaign Segmentation Analyst to join our client’s team in Orlando, FL. This hybrid (remote/onsite) contract position with a $38/hour rate offers exposure to cross-channel marketing initiatives and data-driven audience targeting.

The role requires 4+ years in CRM/audience segmentation, strong SQL skills, and experience with CDPs such as Simon CDP. Power BI or Tableau experience is preferred, with QA focus and attention to data quality.

Qualifications

• 4+ years of CRM/audience segmentation experience.
• Strong SQL or similar querying skills.
• Experience with a CDP or campaign orchestration platform — Simon CDP preferred.
• Hands-on experience building targeted audiences for multi-channel campaigns (email, SMS, social, app, direct mail).
• Power BI or Tableau experience.
• Strong QA and attention to detail with campaign files and data.

Responsibilities

• Build and deliver accurate audience files across multiple channels using the Simon CDP platform.
• Create reports to support operational, strategic, and business initiatives.
• Conduct QA testing on segments, flows, and output files to ensure accuracy and performance.
• Build reports and dashboards to track campaign performance and investigate data issues.
• Maintain campaign calendars and file deadlines.
• Ensure all campaign data files are securely delivered and archived.
• QA all data files for accuracy before delivery.

Skills

CRM/audience segmentation

SQL

Campaign targeting across channels

QA/testing

Multi-channel reporting

Education

BA/BS in Information Technology, Database Marketing, or related field

Tools

Simon CDP

Power BI

Tableau

Job description

NextPath Workforce Solutions is seeking a CRM Campaign Segmentation Analyst to join our client’s team in Orlando, FL. This hybrid (remote/onsite) contract position with a $38/hour rate offers exposure to cross-channel marketing initiatives and data-driven audience targeting.

The role requires 4+ years in CRM/audience segmentation, strong SQL skills, and experience with CDPs such as Simon CDP. Power BI or Tableau experience is preferred, with QA focus and attention to data quality.