Hybrid Convention & Events Sales Manager

National Western Center group; Denver (CO); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Paid time off

Paid parental leave

401k plan

Community involvement support

Job summary

National Western Center in Denver seeks a Convention Sales Manager to grow convention, meeting, and event business across its campus. You will source leads, develop client relationships, showcase spaces during site visits, and close contracts while maintaining a robust sales pipeline.

The role emphasizes strategic outreach, KPI-driven performance, and collaboration with DMOs and marketing teams to expand awareness of National Western Center venues and offerings.

Qualifications

• Bachelor's degree in a relevant field or equivalent experience.
• 5 years of professional experience in public and/or private event sales; trade shows, corporate events, expos, public sector events a plus.
• Experience negotiating event contracts
• Familiarity with booking and events management software
• Excellent business judgment and ability to prioritize in a fast-paced environment
• Experience with large and multi-stakeholder processes or projects
• Passion for maximizing community benefit, sustainability, and innovation through events

Responsibilities

• Establish and maintain relationships with meeting and event planners across multiple industries, responsible for sales meetings, off-site events, tradeshows, conferences and other events.
• Execute sales strategies that drive the overall revenue goals for the National Western Center, including increasing lead generation, converting leads into sales, and utilizing KPIs to measure success.
• Meet or exceed established revenue goals and contribute to overall department revenue objectives.
• Cultivate new sales opportunities and maintain an active sales pipeline while consistently meeting established solicitation and prospecting goals.
• Establish and maintain relationships with destination marketing organizations (DMOs) and participate in relevant industry associations and networking to build leads.
• Facilitate site visits and walk-throughs for prospective clients to showcase event spaces and support the sales process.
• Identify creative solutions to client needs, address objections, and communicate the value of the National Western Center to convert prospective business.
• Develop, negotiate, and revise proposals and contract terms within guidelines to secure events.
• Maintain knowledge of pricing, cost models, and sales reporting, and communicate pricing to clients.
• Maintain accurate client, sales activity, booking and financial records in CRM, including forecasted and contracted revenue.
• Provide high level of customer service and respond to inquiries within one business day.
• Collaborate with Communications and Marketing to promote venues and develop sales tools.
• Foster cross-department collaboration and a solutions-oriented team environment.

Skills

Event sales

Negotiation

Stakeholder management

Communication

Time management

Organization

Education

Bachelor's degree or equivalent

Tools

Booking and events management software

Job description

National Western Center in Denver seeks a Convention Sales Manager to grow convention, meeting, and event business across its campus. You will source leads, develop client relationships, showcase spaces during site visits, and close contracts while maintaining a robust sales pipeline.

The role emphasizes strategic outreach, KPI-driven performance, and collaboration with DMOs and marketing teams to expand awareness of National Western Center venues and offerings.