Premium Seating Sales Manager

National Western Center; Denver (CO); Hybrid; USD 70,000 - 75,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Paid time off

Parental leave

401(k) match

Community involvement

Job summary

National Western Center is seeking a results-driven sales professional to drive premium seating and suite sales within a dynamic, startup-minded environment in Denver. You will build a pipeline from scratch, present to clients, and craft pricing strategies to maximize revenue across events and experiences.

The role requires strong negotiation, customer service, and relationship-building skills, with responsibilities spanning from tours to logistics coordination and post-event follow-up to secure

Qualifications

• Background in managing budgets including revenue and expenses.
• Strong prospecting experience and pipeline creation skills.
• Analyzing sales data to identify revenue growth opportunities.
• Excellent customer service and interpersonal skills.
• Proven ability to generate leads, close sales and negotiate contracts.
• Experience in premium pricing and suite sales preferred.

Responsibilities

• Prospecting new clients and generating leads for sales suites including building and managing a sales pipeline from scratch
• Conducting sales presentations and tours to showcase premium seating areas
• Communicating effectively with clients to understand their needs and preferences
• Developing creative uses for suites beyond traditional events
• Establishing pricing strategies and negotiating contracts for suites to maximize revenue
• Meeting sales suite goals and objectives as well as tracking performance metrics and adjusting strategies based on knowledge gained
• Building and maintaining strong relationships with clients to ensure repeat business
• Coordinating all aspects of suite events, including catering, staffing and logistics and working closely with ticketing, catering and operations to ensure flawless execution
• Serving as the primary point of contact for suite holders on contract questions, event access, and service-related concerns
• Quickly responding to and troubleshooting issues that might arise during events
• Maintaining accurate tracking of bookings, attendance and upcoming event inventory
• Identifying new revenue opportunities (VIP parking, exclusive access, bundled experiences)
• Developing, documenting, and maintaining standard operating procedures (SOPs) for premium seating sales, event execution, and suite-holder experiences
• Assisting with the sales and promotion of other venue spaces during periods of lower premium seating demand to support overall venue revenue goals and maximize campus utilization

Skills

Prospecting

Pipeline management

Negotiation

Customer service

Communication

Relationship building

Event sales

Budget management

Job description

The opportunity:

NWC is a reimagined 250-acre campus in Denver, Colorado with a vision to be the global destination for food and agricultural discovery. It is the new home of the National Western Stock Show and Colorado State University’s Spur campus. But the future National Western Center isn’t just new buildings. It’s a destination unto itself. It’s a mission-oriented place that will be lively and active all year round — with new events and experiences around every corner.

This is a multifaceted job with a broad spectrum of opportunities for professional development. You’ll join a small, nimble, collaborative, creative, and entrepreneurial team as we accelerate growth of a new events hub and innovation campus in Denver, Colorado. Help us make the reimagined National Western Center campus among the most desirable event spaces in the Denver market!

What you will do:

• Prospecting new clients and generating leads for sales suites including building and managing a sales pipeline from scratch
• Conducting sales presentations and tours to showcase premium seating areas
• Communicating effectively with clients to understand their needs and preferences
• Developing creative uses for suites beyond traditional events
• Establishing pricing strategies and negotiating contracts for suites to maximize revenue
• Meeting sales suite goals and objectives as well as tracking performance metrics and adjusting strategies based on knowledge gained
• Building and maintaining strong relationships with clients to ensure repeat business
• Coordinating all aspects of suite events, including catering, staffing and logistics and working closely with ticketing, catering and operations to ensure flawless execution
• Serving as the primary point of contact for suite holders on contract questions, event access, and service-related concerns
• Quickly responding to and troubleshooting issues that might arise during events
• Maintaining accurate tracking of bookings, attendance and upcoming event inventory
• Identifying new revenue opportunities (VIP parking, exclusive access, bundled experiences)
• Developing, documenting, and maintaining standard operating procedures (SOPs) for premium seating sales, event execution, and suite-holder experiences
• Assisting with the sales and promotion of other venue spaces during periods of lower premium seating demand to support overall venue revenue goals and maximize campus utilization

What you will bring along:

• Background in managing budgets to include revenue and expenses
• Strong prospecting experience and pipeline creation skills
• Analyzing sales data and identifying revenue growth and opportunities
• Monitoring the market for trends and best practices to stay current
• Excellent customer services and interpersonal skills and strong organizational skills
• Proven ability to generate leads, close sales and negotiate contracts
• Experience in premium sales, suite sales or high end event sales (stadium, arena, convention center preferred)
• This role is physically demanding, requiring standing, walking, lifting, bending for long periods of time
• Excellent oral and written communication skills.
• High EQ and interpersonal skills

This job may be a great fit if:

• You embrace the startup nature of the organization, and no job is below you
• You are detail and results oriented
• You are an entrepreneurial self-starter.
• You are a skilled problem solver who takes initiative and can communicate clearly with internal and external stakeholders
• You act with respect, competency, and integrity
• You work well as part of a team
• You excel at functioning in high pressure situations while maintaining a calm, professional manner
• You are a collaborator by nature and seek to find ways to compromise.
• You demonstrate excellent communication and interpersonal skills.
• You have great time management and prioritization skills
• You are results oriented and exercise sound judgment in your work
• You have a track record of being dependable
• You are excited about the opportunity to grow with the organization
• You are all‑in on the mission of the National Western Center

Work location and hours:

This position can be performed through a mix of on-site and remote work in Denver, Colorado.

Compensation Range:

The range for this role is $70,000 – $75,000

What we can offer you:

We offer family‑friendly benefits and flexible work hours to all our employees.

• Medical, dental and vision coverage starting Day 1
• Paid time off
• Paid parental leave
• 401k plan with a 4.00% company match
• Support for community involvement

Get to know us:

National Western Center is a reimagined 250-acre campus with new indoor and outdoor event venues, and more on the way! The brand-new Stockyards Event Center is a multipurpose space with two arenas, ample parking and views of the Rocky Mountains and the Denver skyline. An outdoor plaza connects it to 20 acres of hardscaped yards for outdoor concerts, festivals, large equipment trade shows, sporting events, drive‑in movies and more. The center is just two miles from downtown Denver and adjacent to the RiNo Art District, with easy access from Denver International Airport via I‑70. Home to CSU Spur and the National Western Stock Show, the National Western Center is an emerging urban hub for food and agriculture discovery.

In 2018, the campus partners created the National Western Center Authority, a nonprofit organization responsible for operating, maintaining, programming, and promoting the National Western Center. The Authority is the primary entity responsible for ensuring the National Western Center achieves its mission. It is also responsible for developing a community investment fund benefiting the residents of the Globeville, Elyria and Swansea neighborhoods in which the campus is located. The Authority’s work is well underway in preparation for buildings being completed and the larger campus opening to the public. The Authority is guided by a 13‑member board of directors. The Authority is doing business with (DBA) the National Western Center.

Our mission is to convene the world at the National Western Center to lead, inspire, create, educate, and entertain in pursuit of global food solutions. Join us!

We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.