Premium Seating & Events Sales Lead

National Western Center; Denver (CO); Hybrid; USD 70,000 - 75,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Paid time off

Parental leave

401(k) match

Community involvement

Job summary

National Western Center is seeking a results-driven sales professional to drive premium seating and suite sales within a dynamic, startup-minded environment in Denver. You will build a pipeline from scratch, present to clients, and craft pricing strategies to maximize revenue across events and experiences.

The role requires strong negotiation, customer service, and relationship-building skills, with responsibilities spanning from tours to logistics coordination and post-event follow-up to secure

Qualifications

• Background in managing budgets including revenue and expenses.
• Strong prospecting experience and pipeline creation skills.
• Analyzing sales data to identify revenue growth opportunities.
• Excellent customer service and interpersonal skills.
• Proven ability to generate leads, close sales and negotiate contracts.
• Experience in premium pricing and suite sales preferred.

Responsibilities

• Prospecting new clients and generating leads for sales suites including building and managing a sales pipeline from scratch
• Conducting sales presentations and tours to showcase premium seating areas
• Communicating effectively with clients to understand their needs and preferences
• Developing creative uses for suites beyond traditional events
• Establishing pricing strategies and negotiating contracts for suites to maximize revenue
• Meeting sales suite goals and objectives as well as tracking performance metrics and adjusting strategies based on knowledge gained
• Building and maintaining strong relationships with clients to ensure repeat business
• Coordinating all aspects of suite events, including catering, staffing and logistics and working closely with ticketing, catering and operations to ensure flawless execution
• Serving as the primary point of contact for suite holders on contract questions, event access, and service-related concerns
• Quickly responding to and troubleshooting issues that might arise during events
• Maintaining accurate tracking of bookings, attendance and upcoming event inventory
• Identifying new revenue opportunities (VIP parking, exclusive access, bundled experiences)
• Developing, documenting, and maintaining standard operating procedures (SOPs) for premium seating sales, event execution, and suite-holder experiences
• Assisting with the sales and promotion of other venue spaces during periods of lower premium seating demand to support overall venue revenue goals and maximize campus utilization

Skills

Prospecting

Pipeline management

Negotiation

Customer service

Communication

Relationship building

Event sales

Budget management

Job description

National Western Center is seeking a results-driven sales professional to drive premium seating and suite sales within a dynamic, startup-minded environment in Denver. You will build a pipeline from scratch, present to clients, and craft pricing strategies to maximize revenue across events and experiences.

The role requires strong negotiation, customer service, and relationship-building skills, with responsibilities spanning from tours to logistics coordination and post-event follow-up to secure