Hybrid Content & Copy Strategist — Fintech Growth

Upwork; Chicago (IL); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid work schedule

Location in Chicago area

Job summary

Upwork is seeking a Content and Copy Strategist to create, edit, and refine timely content with a trusted brand voice across organic, lifecycle, and vendor marketing. You will draft, review, and publish assets for blogs, landing pages, emails, and campaigns, ensuring alignment with compliance and SME feedback.

In a hybrid setup, you’ll collaborate with the Content and Marketing teams to scale content while maintaining brand trust.

Qualifications

• 3+ years of professional copywriting and content strategy experience, ideally in fintech, finance, or a regulated industry.
• Demonstrated SEO and GEO writing skills, with a working understanding of optimizing content for search engines and LLMs.
• Strong command of grammar, clarity, and concision; fluency with AP Style.
• Experience writing across formats—blog posts, landing pages, email and lifecycle sequences, and paid campaign copy.

Responsibilities

• Write, edit, and publish strategic content for websites (blogs, landing pages) optimized for SEO and user engagement.
• Route content to SMEs for review and to Compliance for approval; publish approved content.
• Develop persuasive long- and short-form copy for display, search, social, and video campaigns.
• Collaborate with Content and Marketing to improve discoverability, clarity, and conversion of organic assets.
• Draft and refine email copy and retention messaging for customer journeys in futures trading.

Skills

Copywriting

SEO writing

GEO writing

AP Style

Content strategy

Editing

CMS publishing

Brand voice adaptation

Paid campaign copy

Tools

CMS publishing

SEO tools

Analytics tools

Job description

Upwork is seeking a Content and Copy Strategist to create, edit, and refine timely content with a trusted brand voice across organic, lifecycle, and vendor marketing. You will draft, review, and publish assets for blogs, landing pages, emails, and campaigns, ensuring alignment with compliance and SME feedback.

In a hybrid setup, you’ll collaborate with the Content and Marketing teams to scale content while maintaining brand trust.