Content and Copy Strategist

Upwork; Chicago (IL); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid work schedule

Location in Chicago area

Job summary

Upwork is seeking a Content and Copy Strategist to create, edit, and refine timely content with a trusted brand voice across organic, lifecycle, and vendor marketing. You will draft, review, and publish assets for blogs, landing pages, emails, and campaigns, ensuring alignment with compliance and SME feedback.

In a hybrid setup, you’ll collaborate with the Content and Marketing teams to scale content while maintaining brand trust.

Qualifications

• 3+ years of professional copywriting and content strategy experience, ideally in fintech, finance, or a regulated industry.
• Demonstrated SEO and GEO writing skills, with a working understanding of optimizing content for search engines and LLMs.
• Strong command of grammar, clarity, and concision; fluency with AP Style.
• Experience writing across formats—blog posts, landing pages, email and lifecycle sequences, and paid campaign copy.

Responsibilities

• Write, edit, and publish strategic content for websites (blogs, landing pages) optimized for SEO and user engagement.
• Route content to SMEs for review and to Compliance for approval; publish approved content.
• Develop persuasive long- and short-form copy for display, search, social, and video campaigns.
• Collaborate with Content and Marketing to improve discoverability, clarity, and conversion of organic assets.
• Draft and refine email copy and retention messaging for customer journeys in futures trading.

Skills

Copywriting

SEO writing

GEO writing

AP Style

Content strategy

Editing

CMS publishing

Brand voice adaptation

Paid campaign copy

Tools

CMS publishing

SEO tools

Analytics tools

Job description

An enterprise client is seeking a Content and Copy Strategist to create, edit, and refine timely content with a consistent, trusted brand voice. This role will support organic content across the company and its sub-brands, including drafting, reviewing, and/or editing such assets as lifecycle communications, paid media campaigns, and internal marketing needs as the client scales across new products and audiences.

Job Description

Organic Content (GEO/SEO + Education)

• Write, edit, and publish strategic and timely content for websites, including blog posts, landing pages, and other webpages, optimized for LLMs and user search and engagement.
• Route written web content to SMEs for review and refine as needed.
• Submit SME-approved web content to Compliance for approval and refine as needed.
• Publish approved blog and website content.
• Review and develop persuasive long- and short-form copy for display, search, social, and video campaigns for organic and to support paid marketing initiatives.
• Consider content for traders across various stages of the funnel and per channel while maintaining brand voice and tone.
• Collaborate within the Content team and Marketing department to improve discoverability, clarity, and conversion impact of organic assets.

Lifecycle Marketing (Customer Journey)

• In partnership with the lifecycle team, draft, review, and refine email copy and retention messaging that guide traders at various stages of futures trading experience from first touch through long-term engagement.

Vendor Marketing

• Write, edit, and publish vendor-provided copy, balancing vendor promotional and educational goals for a B2B2C audience.
• Write and refine descriptions and post-event recap blogs for vendor webinars.
• Publish descriptions and blogs to the Ecosystem website.

Qualifications

• 3+ years of professional copywriting and content strategy experience, ideally in fintech, finance, or a regulated industry.
• Demonstrated SEO and GEO writing skills, with a working understanding of how to optimize content for both search engines and LLMs.
• Strong command of grammar, clarity, and concision; fluency with AP Style.
• Experience writing across formats-blog posts, landing pages, email and lifecycle sequences, and paid campaign copy.
• Ability to adapt to and apply an established brand voice and style guide consistently.
• Comfort working within review and approval workflows, including SME and Compliance routing.
• Familiarity with CMS publishing and basic on-page optimization.
• Strong self-direction and organization across multiple briefs and shifting priorities in a fast-paced, team-oriented environment.

Desired Impact

• Provide flexible surge capacity that supports the Senior Content Strategist and reduces bottlenecks for the Content team.
• Maintain a consistent voice across all customer and partner touchpoints.
• Strengthen organic, lifecycle, and paid initiatives through high-quality, optimized content.
• Scale content creation while maintaining accuracy, compliance, and brand trust.

Additional Information

• Preferably looking for someone located in the Chicago area.
• Hybrid work schedule with 3 days onsite.