Hybrid Content & Copy Strategist - Chicago

Lifted, an Upwork Company™; Chicago (IL); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Lifted, an Upwork Company™, is seeking a Content and Copy Strategist to create, edit, and refine timely content with a consistent brand voice across organic and paid channels for fintech audiences.

You will draft and edit blog posts, landing pages, emails, and lifecycle content, collaborate with SMEs and Compliance, and ensure content meets SEO, GEO, and brand guidelines while scaling across products.

Qualifications

• 3+ years of professional copywriting and content strategy experience, ideally in fintech, finance, or a regulated industry.
• Demonstrated SEO and GEO writing skills, with a working understanding of how to optimize content for both search engines and LLMs.
• Strong command of grammar, clarity, and concision; fluency with AP Style.
• Experience writing across formats—blog posts, landing pages, email and lifecycle sequences, and paid campaign copy.
• Ability to adapt to and apply an established brand voice and style guide consistently.
• Comfort working within review and approval workflows, including SME and Compliance routing.
• Familiarity with CMS publishing and basic on-page optimization.
• Strong self‑direction and organization across multiple briefs and shifting priorities in a fast-paced, team‑oriented environment.

Responsibilities

• Write, edit, and publish strategic and timely content for websites, including blog posts, landing pages, and other webpages, optimized for LLMs and user search and engagement.
• Route written web content to SMEs for review and refine as needed.
• Submit SME-approved web content to Compliance for approval and refine as needed.
• Publish approved blog and website content.
• Review and develop persuasive long- and short-form copy for display, search, social, and video campaigns for organic and to support paid marketing initiatives.
• Collaborate with the Content team and Marketing department to improve discoverability, clarity, and conversion impact of organic assets.

Skills

Copywriting

Content strategy

SEO writing

AP Style

CMS publishing

Brand voice consistency

Review workflows

Tools

CMS

Job description

Lifted, an Upwork Company™, is seeking a Content and Copy Strategist to create, edit, and refine timely content with a consistent brand voice across organic and paid channels for fintech audiences.

You will draft and edit blog posts, landing pages, emails, and lifecycle content, collaborate with SMEs and Compliance, and ensure content meets SEO, GEO, and brand guidelines while scaling across products.