Content and Copy Strategist

Lifted, an Upwork Company™; Chicago (IL); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Lifted, an Upwork Company™, is seeking a Content and Copy Strategist to create, edit, and refine timely content with a consistent brand voice across organic and paid channels for fintech audiences.

You will draft and edit blog posts, landing pages, emails, and lifecycle content, collaborate with SMEs and Compliance, and ensure content meets SEO, GEO, and brand guidelines while scaling across products.

Qualifications

• 3+ years of professional copywriting and content strategy experience, ideally in fintech, finance, or a regulated industry.
• Demonstrated SEO and GEO writing skills, with a working understanding of how to optimize content for both search engines and LLMs.
• Strong command of grammar, clarity, and concision; fluency with AP Style.
• Experience writing across formats—blog posts, landing pages, email and lifecycle sequences, and paid campaign copy.
• Ability to adapt to and apply an established brand voice and style guide consistently.
• Comfort working within review and approval workflows, including SME and Compliance routing.
• Familiarity with CMS publishing and basic on-page optimization.
• Strong self‑direction and organization across multiple briefs and shifting priorities in a fast-paced, team‑oriented environment.

Responsibilities

• Write, edit, and publish strategic and timely content for websites, including blog posts, landing pages, and other webpages, optimized for LLMs and user search and engagement.
• Route written web content to SMEs for review and refine as needed.
• Submit SME-approved web content to Compliance for approval and refine as needed.
• Publish approved blog and website content.
• Review and develop persuasive long- and short-form copy for display, search, social, and video campaigns for organic and to support paid marketing initiatives.
• Collaborate with the Content team and Marketing department to improve discoverability, clarity, and conversion impact of organic assets.

Skills

Copywriting

Content strategy

SEO writing

AP Style

CMS publishing

Brand voice consistency

Review workflows

Tools

CMS

Job description

An enterprise client is seeking aContent and Copy Strategistto create, edit, and refine timely content with a consistent, trusted brand voice. This role will support organic content across the company and its sub-brands, including drafting, reviewing, and/or editing such assets as lifecycle communications, paid media campaigns, and internal marketing needs as the client scales across new products and audiences.

Job Description

Organic Content (GEO/SEO + Education)

• Write, edit, and publish strategic and timely content for websites, including blog posts, landing pages, and other webpages, optimized for LLMs and user search and engagement.
• Route written web content to SMEs for review and refine as needed.
• Submit SME-approved web content to Compliance for approval and refine as needed.
• Publish approved blog and website content.
• Review and develop persuasive long- and short-form copy for display, search, social, and video campaigns for organic and to support paid marketing initiatives.
• Consider content for traders across various stages of the funnel and per channel while maintaining brand voice and tone.
• Collaborate within the Content team and Marketing department to improve discoverability, clarity, and conversion impact of organic assets.

Lifecycle Marketing (Customer Journey)

• In partnership with the lifecycle team, draft, review, and refine email copy and retention messaging that guide traders at various stages of futures trading experience from first touch through long-term engagement.
• Write, edit, and publish vendor-provided copy, balancing vendor promotional and educational goals for a B2B2C audience.
• Write and refine descriptions and post-event recap blogs for vendor webinars.
• Publish descriptions and blogs to the Ecosystem website.

Qualifications

• 3+ years of professional copywriting and content strategy experience, ideally in fintech, finance, or a regulated industry.
• Demonstrated SEO and GEO writing skills, with a working understanding of how to optimize content for both search engines and LLMs.
• Strong command of grammar, clarity, and concision; fluency with AP Style.
• Experience writing across formats—blog posts, landing pages, email and lifecycle sequences, and paid campaign copy.
• Ability to adapt to and apply an established brand voice and style guide consistently.
• Comfort working within review and approval workflows, including SME and Compliance routing.
• Familiarity with CMS publishing and basic on-page optimization.
• Strong self‑direction and organization across multiple briefs and shifting priorities in a fast-paced, team‑oriented environment.

Desired Impact

• Provide flexible surge capacity that supports the Senior Content Strategist and reduces bottlenecks for the Content team.
• Maintain a consistent voice across all customer and partner touchpoints.
• Strengthen organic, lifecycle, and paid initiatives through high-quality, optimized content.
• Scale content creation while maintaining accuracy, compliance, and brand trust.

Additional Information

• Preferably looking for someone located in the Chicago area.
• Hybrid work schedule with 3 days onsite.