Hybrid B2B Tech Content Marketing Lead

Ericsson GmbH; Plano (TX); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Paid time off

Parental leave

Job summary

Ericsson Enterprise Wireless Solutions seeks a Strategic Content Marketing Manager to strengthen our content strategy and editorial capabilities, translating enterprise messaging into market-ready narratives and customer stories.

This hybrid role based in Plano, TX (preferred) or Boise, ID collaborates across Sales, Communications, and Customer Advocacy to build a Center of Excellence and scalable editorial processes.

Qualifications

• Experience building editorial programs or content operations.
• Experience developing thought leadership, customer stories, and messaging frameworks for enterprise technology audiences.
• Strong editorial judgment and ability to distinguish a compelling story from simply more content.

Responsibilities

• Translate Ericsson Enterprise Wireless Solutions messaging into connected, reusable narrative chapters and source content for priority audiences and use cases.
• Write and edit high-priority content including thought leadership, market perspectives, and customer stories.
• Collaborate with Customer Advocacy, Sales, and Communications to turn customer experiences into compelling market-facing stories and case studies.
• Build editorial priorities, content plans, standards, templates, and development processes aligned with business goals.
• Establish and operate the Content Center of Excellence (CoE) — defining its services, intake model, and ways of working to increase content reuse and reduce duplication.
• Leverage internal teams, agencies, and AI-enabled tools to scale execution while maintaining quality and brand standards.
• Establish practical measures for content effectiveness, adoption, and reuse, using data and feedback to continuously improve.

Skills

B2B content strategy

Editorial & writing

Stakeholder collaboration

Agency/external resources management

Job description

Ericsson Enterprise Wireless Solutions seeks a Strategic Content Marketing Manager to strengthen our content strategy and editorial capabilities, translating enterprise messaging into market-ready narratives and customer stories.

This hybrid role based in Plano, TX (preferred) or Boise, ID collaborates across Sales, Communications, and Customer Advocacy to build a Center of Excellence and scalable editorial processes.