Hybrid B2B Marketing Manager

Assa Abloy Ab; New Haven (CT); Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Paid time off

13 paid holidays

Medical, dental, vision, and life保险

Job summary

ASSA ABLOY Group in New Haven, CT, is seeking a Marketing Manager to lead B2B commercial door hardware brands from concept to execution. You will drive marketing strategies, collaborate with product management, and support a nationwide sales team and channel partners in a hybrid work arrangement.

The role requires at least 4 years of marketing experience, a BS in Communications or Marketing, and proven success in content marketing, PR, and demand generation.

Qualifications

• BS degree in Communications, Marketing or related discipline preferred.
• Minimum 4 years marketing and communications experience.
• Proven success in strategy development, content marketing, public relations, and demand generation campaigns.
• Experience in B2B marketing commercial products is a strong plus.

Responsibilities

• Manage new product launches, updates, and discontinuances, through development/maintenance of communications and materials for sales team and customers.
• Generate content and tools from blogs, case studies, presentations, ebooks, videos, and interactive configuration tools.
• Lead digital marketing campaigns (PPC, display, social, email) and optimize based on metrics.
• Support nationwide sales team with digital and physical selling tools (kits, playbooks, brochures, displays).
• Coordinate experiential marketing events via PR, advertising, and product displays.
• Contribute to PR and social media through ideation, planning, content, and performance reviews.
• Track and analyze content performance and engagement to guide strategy.

Skills

Content marketing

Public relations

Demand generation

Strategy development

Campaign management

Digital marketing

Microsoft Office

Analytics

Education

BS in Communications/Marketing

Tools

Google Analytics

SEO/SEM

Adobe InDesign

Photoshop

CRM/marketing automation

Microsoft Excel

PowerPoint

Outlook

Job description

ASSA ABLOY Group in New Haven, CT, is seeking a Marketing Manager to lead B2B commercial door hardware brands from concept to execution. You will drive marketing strategies, collaborate with product management, and support a nationwide sales team and channel partners in a hybrid work arrangement.

The role requires at least 4 years of marketing experience, a BS in Communications or Marketing, and proven success in content marketing, PR, and demand generation.