Hybrid B2B Marketing Lead: Digital Campaigns & Growth

ASSA ABLOY Group; New Haven (CT); Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Paid time off

13 paid holidays

401(k) plan with employer match

Medical, dental, vision insurance

Discretionary bonus

Life insurance

Short-term and long-term disability

Employee discounts

Job summary

ASSA ABLOY Group seeks a Marketing Manager to drive B2B marketing for door hardware brands. You will guide strategies from conception to completion, support a nationwide sales team, and lead digital campaigns for multi-channel growth.

The role requires a BS in Communications/Marketing, 4+ years in marketing, and strong content/PR experience. Hybrid work from New Haven, CT or Berlin, CT offices is offered with a competitive salary.

Qualifications

• BS degree in Communications, Marketing or related discipline preferred.
• Minimum 4 years marketing and communications experience.
• Proven success in strategy development and demand generation campaigns.
• Experience in B2B marketing is a strong plus.
• Strong communication and interpersonal abilities; able to influence at all levels.

Responsibilities

• Lead product launches, updates, and materials for sales and customers.
• Coordinate content creation across blogs, case studies, ebooks, and videos.
• Collaborate with digital marketing to generate leads via multi-channel campaigns.
• Develop and optimize marketing strategies and tools for the sales team.
• Support experiential marketing events and PR initiatives.
• Track content performance and guide future marketing strategies.

Skills

Marketing experience

Strong communication

Interpersonal skills

Microsoft Office

Google Analytics

SEO/SEM familiarity

Adobe InDesign

Adobe Photoshop

CRM/marketing automation

Travel up to 10%

Education

BS degree in Communications, Marketing or related discipline

Tools

Google Analytics

CRM software

Marketing automation platforms

Microsoft Office

Adobe InDesign

Adobe Photoshop

SEO tools

Job description

ASSA ABLOY Group seeks a Marketing Manager to drive B2B marketing for door hardware brands. You will guide strategies from conception to completion, support a nationwide sales team, and lead digital campaigns for multi-channel growth.

The role requires a BS in Communications/Marketing, 4+ years in marketing, and strong content/PR experience. Hybrid work from New Haven, CT or Berlin, CT offices is offered with a competitive salary.