B2B Marketing Lead — Hybrid & Growth Focus

Traka Group; New Haven (CT); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Paid time off

13 paid holidays

Health, dental, vision insurance

401(k) with employer match

Job summary

ASSA ABLOY Group is seeking a Marketing Manager to lead B2B strategies for door hardware brands, from concept to execution. You’ll steer content, digital campaigns, and multi-channel efforts while supporting a nationwide sales team and partners.

The role involves launching and updating campaigns, developing tools for sales enablement, and analyzing performance to refine go-to-market strategies. A strong marketing background and collaboration across teams are essential.

Qualifications

• BS degree in Communications, Marketing or related discipline preferred.
• Proven success in strategy development, content marketing, public relations, and demand generation campaigns.

Responsibilities

• Manage new product launches, updates, and discontinuances, with developed communications and materials for sales teams and customers.
• Coordinate content creation across blogs, case studies, presentations, ebooks, videos, and interactive tools.
• Collaborate with digital marketing to generate leads via PPC, display, social, and email campaigns.
• Support nationwide sales teams with digital and physical selling tools and playbooks.
• Assist with PR, social media ideation, planning, and performance reviews.
• Track metrics to guide future marketing strategies and GTM execution.

Skills

Marketing strategy

Content marketing

Public relations

Demand generation

B2B marketing

CRM

Marketing automation

Google Analytics

SEO/SEM

Adobe InDesign/Photoshop

Education

BS in Communications or Marketing

Job description

ASSA ABLOY Group is seeking a Marketing Manager to lead B2B strategies for door hardware brands, from concept to execution. You’ll steer content, digital campaigns, and multi-channel efforts while supporting a nationwide sales team and partners.

The role involves launching and updating campaigns, developing tools for sales enablement, and analyzing performance to refine go-to-market strategies. A strong marketing background and collaboration across teams are essential.