B2B Marketing Lead - Hybrid, Growth & Digital Strategy

Record; New Haven (CT); Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Paid time off

13 paid holidays

Medical, dental, vision insurance

401(k) plan with employer matching

Discretionary bonus

Employee discounts

Short-term & long-term disability

Job summary

ASSA ABLOY is seeking a Marketing Manager to lead our B2B marketing for door hardware brands. You will guide strategy from concept to completion and help drive digital initiatives while supporting a nationwide sales team and channel partners.

The role supports hybrid work with in-office collaboration in New Haven, CT. The ideal candidate has a minimum of 4 years in marketing/communications, strong content and PR experience, and proficiency with analytics, SEO/SEM, and CRM/automation tools.

Qualifications

• BS degree in Communications, Marketing or related discipline preferred.
• Minimum 4 years marketing and communications experience.
• Proven success in strategy development, content marketing, public relations, and demand generation campaigns.
• Experience in B2B marketing of commercial products is strong plus.
• A critical thinker with problem-solving and idea-presentation abilities.
• Strong verbal and written communication skills.
• Strong interpersonal skills and ability to influence at all levels of an organization.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Familiarity with Google Analytics, SEO/SEM is a plus.
• Proficiency in Adobe InDesign and Photoshop and similar software is a plus.
• Familiarity with CRM and marketing automation platforms is a plus.
• Travel up to 10%.

Responsibilities

• Manage new product launches, updates, and discontinuances with sales and customers materials.
• Develop content and tools for blogs, case studies, presentations, ebooks, videos, and interactive configuration tools.
• Lead digital marketing initiatives with PPC, display, social, and email campaigns from planning to optimization.
• Suggest and implement marketing optimization across channels.
• Support nationwide sales team with digital and physical selling tools (kits, videos, brochures, displays).
• Collaborate on experiential marketing events, PR, advertising, and showroom activities.
• Contribute to PR and social media planning and performance reviews.
• Track budgets and invoices for marketing activities.
• Analyze metrics to guide future marketing strategies and development.

Skills

Marketing strategy

Content marketing

Public relations

Demand generation campaigns

B2B marketing

Analytical skills

Google Analytics

SEO/SEM

Adobe InDesign

Photoshop

CRM and marketing automation

Travel up to 10%

Education

BS degree in Communications, Marketing or related discipline

Tools

Microsoft Office

Google Analytics

SEO/SEM

Adobe InDesign

Photoshop

CRM platforms

Marketing automation platforms

Job description

ASSA ABLOY is seeking a Marketing Manager to lead our B2B marketing for door hardware brands. You will guide strategy from concept to completion and help drive digital initiatives while supporting a nationwide sales team and channel partners.

The role supports hybrid work with in-office collaboration in New Haven, CT. The ideal candidate has a minimum of 4 years in marketing/communications, strong content and PR experience, and proficiency with analytics, SEO/SEM, and CRM/automation tools.