Growth Marketing Manager – B2B Campaigns & Content

ASSA ABLOY; New Haven (CT); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Paid time off

13 paid holidays

Health insurance

401(k) with employer contributions

Discretionary bonus eligibility

Life insurance

Disability benefits

Job summary

ASSA ABLOY is seeking a marketing professional to manage product launches, updates, and communications for the sales team and customers. You will develop content across blogs, case studies, ebooks, and videos, and collaborate with digital marketing to drive qualified leads through integrated campaigns.

The role requires 4+ years in marketing, strong strategic and PR skills, and the ability to support a large national sales team with tools and events. Onsite in New Haven, CT.

Qualifications

• BS degree in Communications, Marketing or related discipline preferred.
• Minimum 4 years marketing and communications experience.
• Proven success in strategy development, content marketing, PR, and demand generation.
• Experience in B2B marketing of commercial products is a strong plus.
• Strong communication and interpersonal skills; ability to influence at all levels.

Responsibilities

• Manage new product launches, updates, and discontinuances with sales and customers.
• Develop content and tools across blogs, case studies, ebooks, and videos.
• Collaborate with digital marketing to generate leads via multi-channel campaigns.
• Support nationwide sales with digital and physical selling tools and kits.

Skills

Content marketing

Public relations

Demand generation

Strategy development

B2B marketing

Education

BS degree in Communications, Marketing or related discipline

Tools

Google Analytics

SEO/SEM

Adobe InDesign

Photoshop

CRM marketing platforms

Job description

ASSA ABLOY is seeking a marketing professional to manage product launches, updates, and communications for the sales team and customers. You will develop content across blogs, case studies, ebooks, and videos, and collaborate with digital marketing to drive qualified leads through integrated campaigns.

The role requires 4+ years in marketing, strong strategic and PR skills, and the ability to support a large national sales team with tools and events. Onsite in New Haven, CT.