Product & Brand Marketing Lead

ASSA ABLOY Entrance Systems AB; New Haven (CT); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

PTO & holidays

Insurance package

401(k) with match

Discretionary bonus

Employee discounts

Job summary

ASSA ABLOY Entrance Systems AB in New Haven, CT is seeking a Senior Manager, Product & Brand Marketing to lead strategy and execution across the AEH portfolio. You will drive launches, brand growth, and demand generation while guiding Brand Managers and cross‑functional teams.

Reporting to the VP, Growth Initiatives, AEH, this role partners with Product Management, Sales, and leadership to accelerate growth and strengthen market position.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• MBA or advanced degree preferred.
• 10+ years of progressive marketing experience in product marketing, brand management, or commercial marketing roles.
• 5+ years of leadership experience managing marketing professionals and cross-functional teams.
• Experience launching products and growth strategies.
• Strong understanding of brand management, product marketing, customer lifecycle marketing, and demand generation.

Responsibilities

• Develop and execute comprehensive product and brand marketing strategies that support revenue growth, market share expansion, and business objectives.
• Lead marketing activities across multiple brands, ensuring a consistent market presence, brand positioning, and customer experience.
• Direct and support the development and execution of new product launches, product updates, lifecycle marketing initiatives, and commercialization plans.
• Partner with Product Management and Sales leadership to develop go-to-market strategies, value propositions, sales enablement tools, and customer engagement programs.
• Conduct market, customer, and competitive analysis to identify growth opportunities and inform strategic business decisions.
• Lead the planning and execution of integrated marketing campaigns across digital, social media, content marketing, email, trade shows, public relations, and other marketing channels.
• Drive awareness, demand generation, lead development, and customer retention initiatives that contribute to business growth.
• Manage and develop a team of Brand Managers and shared marketing resources, providing leadership, coaching, performance management, and professional development.
• Establish priorities and allocate marketing resources effectively across brands, product lines, and strategic initiatives.
• Oversee the development of marketing communications, product content, collateral, presentations, case studies, videos, website content, and other customer-facing materials.
• Collaborate with internal stakeholders and external agencies to ensure successful execution of marketing programs and initiatives.
• Develop, manage, and monitor marketing budgets, ensuring effective utilization of resources and return on investment.
• Measure and report marketing performance through key metrics, analytics, and insights, implementing continuous improvement initiatives where needed.
• Represent the organization at industry events, customer meetings, trade shows, and other business functions.

Skills

Leadership

Communication

Presentation skills

Project management

Analytical skills

Marketing strategy

Go-to-market

Demand generation

Brand management

Team leadership

Education

Bachelor's degree in Marketing/Business/Communications

MBA or advanced degree

Tools

Microsoft Office

Marketing technology platforms

Job description

ASSA ABLOY Entrance Systems AB in New Haven, CT is seeking a Senior Manager, Product & Brand Marketing to lead strategy and execution across the AEH portfolio. You will drive launches, brand growth, and demand generation while guiding Brand Managers and cross‑functional teams.

Reporting to the VP, Growth Initiatives, AEH, this role partners with Product Management, Sales, and leadership to accelerate growth and strengthen market position.