Hybrid Associate Media Director: Digital Growth Leader

Cps4jobs; New York (NY); Ibrido; USD 110.000 - 140.000; Tempo pieno

Descrizione del lavoro

CPS4JOBS in New York, NY is seeking an Associate Media Director (hybrid) to lead media planning and buying across channels, with a focus on digital and emerging media; you will manage budgets and collaborate with cross-functional teams to achieve campaign goals.

The role involves guiding a team, developing high-level strategies, vendor negotiations, RFPs, reporting, insights, optimization, and ensuring client objectives from awareness to lead generation.

Competenze

• 6-8+ years of experience in media planning and buying
• Proven track record in media planning and buying, with a focus on digital media
• Client facing experience including regular client contact and presenting
• Ability to develop high level strategies that include implementation of new, innovative ideas that deliver results according to objectives from awareness to lead gen
• Excellent communication and project management skills
• Strong analytical and problem-solving skills
• Experience working with cross-functional teams, including creative and account management
• Proficiency in media planning tools and software (e.g.Comscore, Nielsen,IAS)
• Bachelor's degree in Marketing, Advertising, or related field

Mansioni

• Develop and execute media plans across channels with focus on digital and emerging media
• Manage media budgets and optimize campaigns for performance
• Collaborate with cross-functional teams including creative and account management
• Guide and mentor junior team members through the planning process

Conoscenze

Media planning

Digital media

Client facing

Communication

Project management

Analytics

Cross-functional teamwork

Negotiation

Formazione

Bachelor's degree in Marketing, Advertising, or related field

Strumenti

Google Analytics

DoubleClick

MOAT IAS

Google Data Studio

Comscore

Nielsen

Descrizione del lavoro

CPS4JOBS in New York, NY is seeking an Associate Media Director (hybrid) to lead media planning and buying across channels, with a focus on digital and emerging media; you will manage budgets and collaborate with cross-functional teams to achieve campaign goals.

The role involves guiding a team, developing high-level strategies, vendor negotiations, RFPs, reporting, insights, optimization, and ensuring client objectives from awareness to lead generation.