Associate Media Director (hybrid)

Cps4jobs; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Job summary

CPS4JOBS in New York, NY is seeking an Associate Media Director (hybrid) to lead media planning and buying across channels, with a focus on digital and emerging media; you will manage budgets and collaborate with cross-functional teams to achieve campaign goals.

The role involves guiding a team, developing high-level strategies, vendor negotiations, RFPs, reporting, insights, optimization, and ensuring client objectives from awareness to lead generation.

Qualifications

• 6-8+ years of experience in media planning and buying
• Proven track record in media planning and buying, with a focus on digital media
• Client facing experience including regular client contact and presenting
• Ability to develop high level strategies that include implementation of new, innovative ideas that deliver results according to objectives from awareness to lead gen
• Excellent communication and project management skills
• Strong analytical and problem-solving skills
• Experience working with cross-functional teams, including creative and account management
• Proficiency in media planning tools and software (e.g.Comscore, Nielsen,IAS)
• Bachelor's degree in Marketing, Advertising, or related field

Responsibilities

• Develop and execute media plans across channels with focus on digital and emerging media
• Manage media budgets and optimize campaigns for performance
• Collaborate with cross-functional teams including creative and account management
• Guide and mentor junior team members through the planning process

Skills

Media planning

Digital media

Client facing

Communication

Project management

Analytics

Cross-functional teamwork

Negotiation

Education

Bachelor's degree in Marketing, Advertising, or related field

Tools

Google Analytics

DoubleClick

MOAT IAS

Google Data Studio

Comscore

Nielsen

Job description

Associate Media Director (hybrid) We are seeking an Associate Media Director to join a growing team within a growing, progressive agency inNYC(hybrid- flexible days of your choice in office). The Associate Media Director will be responsible for developing and executing media plans across various channels with a focus in digital and emerging media, managing media budgets, and collaborating with cross-functional teams to achieve campaign goals. This role will play a key part in driving business growth and success for client while managing a team, guiding these individuals through the fundamentals of the planning process (inclusive of developing high level strategies, partnerRFP/evaluation, negotiation, tactical plan development & execution, reporting & insights, optimization, billing, etc.)

Requirements

6-8+ years of experience in media planning and buying Proven track record of success in media planning and buying, with a focus on digital media Client facing experience including regular client contact and presenting Ability to develop high level strategies that include implementation of new, innovative ideas that deliver results according to objectives from awareness to lead gen Excellent communication and project management skills Ability to work in a fast-paced environment and prioritize multiple tasks and deadlines Strong analytical and problem -solving skills Strong knowledge of industry trends and developments Experience working with cross-functional teams, including creative and account management Adept with digital tools including Google Analytics,DoubleClick/DFA, MOAT/IAS, Google Data Studio,Prisma, Spectra Proficiency in media planning tools and software (e.g.Comscore, Nielsen,IAS) Bachelor's degree in Marketing, Advertising, or related field

Salary: $110,000 - $140,000 #LI-BT1