Hybrid: Associate Director of Direct Marketing & Analytics

University of California, Berkeley

Berkeley (CA)

Hybrid

USD 130,000 - 140,000

Full time

3 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Benefits offered by this job

Hybrid work arrangement (up to 80% N/A

UC benefits

Job summary

University Development and Alumni Relations (UDAR) at UC Berkeley seeks an Associate Director of Direct Marketing and Analytics to drive multi-channel fundraising campaigns and deliver targeted analytics for campus partners. You will lead cross-functional efforts to refine annual giving pipelines and secure substantial donor contributions.

The role focuses on analyzing donor engagement metrics, translating insights into actionable strategies, and presenting executive-level dashboards to measure

Qualifications

Minimum 4 years of fundraising experience with annual giving/direct response knowledge.
Experience translating donor data into fundraising strategies using advanced analytics.
Ability to use SQL, Python, Tableau, and Excel with data engineers/analysts.
Advanced knowledge of fundraising in a higher education context and related regulations.

Responsibilities

Designs, manages, and analyzes multi-channel direct marketing donor solicitation strategies for campus clients.
Manages portfolios of solicitation projects, aiming to raise at least $1M annually.
Develops and refines annual giving programs and campaigns using data-driven insights.
Maintains strong partnerships with campus clients and internal stakeholders.

Skills

Fundraising strategy

Analytical thinking

Analytics communication

Presentation to leadership

Stakeholder collaboration

Education

Bachelor's degree or equivalent experience

Tools

SQL

Python

Tableau

Excel

Job description

The role focuses on analyzing donor engagement metrics, translating insights into actionable strategies, and presenting executive-level dashboards to measure

Get your free, confidential resume review.

or drag and drop your file here.