Associate Director, Direct Marketing & Analytics - Hybrid

University of California-Berkeley; Berkeley (CA); Hybrid; USD 130,000 - 140,000; Full time

Job summary

University of California, Berkeley is seeking an Associate Director of Direct Marketing and Analytics to drive multi-channel fundraising campaigns and deliver targeted analytics for pipeline development. You will analyze donor metrics to refine annual giving strategies and lead cross-functional fundraising efforts to secure $1M+ annually.

The role emphasizes advanced analytics, collaboration with internal teams, and managing programs to achieve fundraising goals within a hybrid work arrangement.

Qualifications

• Minimum of 4 years of fundraising experience, with a demonstrated understanding of development strategies and annual giving.
• Demonstrated ability to translate donor and prospect data into actionable fundraising strategies using advanced analytics.
• Proficient in SQL, Python, Tableau, and Excel to develop analytical concepts.
• Experience in higher education fundraising and knowledge of related laws and policies.

Responsibilities

• Designs and manages multi-channel direct marketing donor solicitation strategies for campus clients.
• Analyzes solicitation results and guides future strategy, managing a portfolio yielding $1M+ annually.
• Develops executive dashboards and analytics to measure success across annual giving channels.
• Leads vendors and staff to implement fundraising programs and analytics tools.

Skills

Fundraising strategy

Data analytics

SQL

Python

Tableau

Excel

Communication

Project management

Confidentiality

Stakeholder engagement

Education

Bachelor's degree

Tools

SQL

Python

Tableau

Excel

Job description

University of California, Berkeley is seeking an Associate Director of Direct Marketing and Analytics to drive multi-channel fundraising campaigns and deliver targeted analytics for pipeline development. You will analyze donor metrics to refine annual giving strategies and lead cross-functional fundraising efforts to secure $1M+ annually.

The role emphasizes advanced analytics, collaboration with internal teams, and managing programs to achieve fundraising goals within a hybrid work arrangement.