Associate Director, Direct Marketing & Analytics (Hybrid)

University of California, Berkeley; Berkeley (CA); Hybrid; USD 130,000 - 140,000; Full time

Job summary

University of California, Berkeley is seeking an Associate Director of Direct Marketing and Analytics to drive multi-channel fundraising campaigns and deliver targeted analytics for campus partners. You will focus on analyzing donor engagement to refine annual giving pipelines and lead cross-functional fundraising efforts to secure substantial annual goals.

The role emphasizes advanced analytics, data-driven strategy, and collaboration with vendor and campus teams to optimize solicitations and

Qualifications

• Minimum of 4 years of fundraising experience with annual giving/direct response knowledge.
• Ability to translate donor data into actionable fundraising strategies using analytics.
• Experience with SQL, Python, Tableau, and Excel for data-driven insights.
• Strong written, oral, and interpersonal communication with senior stakeholders.
• Knowledge of fundraising laws, data usage, and compliance in higher education.
• Experience in leading programs, dashboards, and cross-functional collaboration.
• Demonstrated ability to manage confidential information.

Responsibilities

• Design and manage multi-channel donor solicitation strategies for campus clients.
• Pilot new solicitation approaches with vendors and internal teams.
• Develop annual plans and maintain strong campus partnerships.
• Analyze results and adjust strategies; build executive dashboards.
• Lead campaigns to meet fundraising goals and evaluate program impact.
• Oversee staff and vendors in implementing analytics tools.

Skills

Fundraising experience

Advanced analytics

Segmentation modeling

Predictive analytics

Behavioral insights

Communication skills

Project management

Confidentiality

Education

Bachelor's degree in related area

Tools

SQL

Python

Tableau

Excel

Job description

University of California, Berkeley is seeking an Associate Director of Direct Marketing and Analytics to drive multi-channel fundraising campaigns and deliver targeted analytics for campus partners. You will focus on analyzing donor engagement to refine annual giving pipelines and lead cross-functional fundraising efforts to secure substantial annual goals.

The role emphasizes advanced analytics, data-driven strategy, and collaboration with vendor and campus teams to optimize solicitations and