Associate Director, Direct Marketing & Analytics - Hybrid

University of California, Berkeley; Berkeley (CA); Hybrid; USD 130,000 - 140,000; Full time

Job summary

University Development and Alumni Relations at UC Berkeley seeks an Associate Director of Direct Marketing and Analytics to lead multi-channel fundraising campaigns and deliver targeted analytics that strengthen the annual giving pipeline.

The role requires at least four years in fundraising, fluency with data tooling (SQL, Python, Tableau, Excel), and the ability to translate donor insights into strategic initiatives; the position is full-time with a hybrid schedule at Berkeley.

Qualifications

• Minimum of 4 years of fundraising experience with a preference for annual giving/direct response marketing.
• Ability to translate donor data into actionable fundraising strategies using advanced analytics.
• Knowledge of data usage laws and regulations in fundraising.
• Strong written, oral, and interpersonal communication with stakeholders.

Responsibilities

• Designs, develops, and implements multi-channel fundraising solicitation strategies for campus clients.
• Manages a portfolio of solicitation projects achieving $1M+ annually.
• Analyzes results to guide future solicitation strategy and improves programs.
• Maintains strong campus client partnerships and coordinates with cross-functional teams.
• Develops executive-level dashboards to measure success across channels.

Skills

Fundraising analytics

SQL

Python

Tableau

Excel

Segmentation modeling

Stakeholder management

Education

Bachelor's degree

Tools

SQL

Python

Tableau

Excel

Job description

University Development and Alumni Relations at UC Berkeley seeks an Associate Director of Direct Marketing and Analytics to lead multi-channel fundraising campaigns and deliver targeted analytics that strengthen the annual giving pipeline.

The role requires at least four years in fundraising, fluency with data tooling (SQL, Python, Tableau, Excel), and the ability to translate donor insights into strategic initiatives; the position is full-time with a hybrid schedule at Berkeley.