Direct Marketing & Analytics Lead — Annual Giving

University of California

Berkeley (CA)

Hybrid

USD 130,000 - 140,000

Full time

14 days+

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Job summary

University of California, Berkeley seeks an Associate Director of Direct Marketing and Analytics to lead multi-channel donor campaigns and provide advanced analytics for annual giving initiatives. You will partner with campus partners, manage a portfolio of solicitation projects, and drive a $1M+ annual fundraising impact.

The role emphasizes population analytics, predictive insights, and cross-functional collaboration with data engineers and analysts to optimize solicitation strategies and

Qualifications

4+ years fundraising experience with annual giving and donor relations.
Translate donor data into fundraising strategies using advanced analytics.
Experience with SQL, Python, Tableau, and Excel used by technical teams.
Knowledge of laws and regulations in higher education fundraising.
Strong written, oral, and interpersonal communication with leadership skills.
Ability to manage projects and vendor relationships.
Maintains confidentiality.

Responsibilities

Designs multi-channel direct marketing donor solicitation strategies for campus clients.
Manages a portfolio of solicitation projects with a $1M+ annual impact.
Analyzes solicitation results to guide future strategies and improvements.
Maintains strong campus client partnerships.

Skills

Fundraising analytics

Direct marketing

SQL

Python

Tableau

Excel

Stakeholder management

Education

Bachelor's degree

Tools

SQL

Python

Tableau

Excel

Job description

The role emphasizes population analytics, predictive insights, and cross-functional collaboration with data engineers and analysts to optimize solicitation strategies and

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