Hybrid Ad Operations: Campaign Traffic & Tagging

True Media; St. Louis (MO); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Hybrid work schedule

Insurance coverage

401(k) with employer match

Paid holidays

Paid time off

Job summary

True Media is hiring an Ad Operations Specialist to manage digital campaigns, tagging, and tracking for multiple clients across our Media Intelligence & Operations department. You will set up campaigns, traffic assets, implement UTMs, and monitor performance, coordinating closely with vendors and internal teams.

The role demands strong communication, proactive organization, and the ability to handle multiple client workstreams, with a hybrid schedule of 3 days in office and 2 days remote.

Qualifications

• 1+ years of professional experience managing digital media campaigns.
• Proficiency in standard business productivity suite required.
• Working knowledge of digital ad serving and campaign management platforms, tag management platforms, and web analytics platforms required.
• Strong understanding of digital media fundamentals and media math.
• Proactive and highly organized
• Proven ability to think critically and problem-solve
• Excellent written and verbal communication skills
• Ability to manage multiple client workstreams accurately and efficiently
• Licenses/Certifications Required: Google, Scrum, and other certifications and training as specified by department and level.

Responsibilities

• Develop and manage digital campaigns in the digital ad serving and campaign management platform, implementing tracking that aligns with client goals; monitor campaign pacing and delivery trends using the campaign pacing platform and client dashboard platform, independently diagnosing the root cause of underperformance and determining the appropriate corrective action before presenting recommendations to client teams.
• Evaluate each client's measurement needs and campaign objectives to determine the most effective digital campaign setup and tracking architecture, adapting standard frameworks within the digital ad serving and campaign management platform, tag management platform, and web analytics platform where client-specific requirements warrant deviation.
• Build and implement UTMs and tracking URLs in alignment with agency naming conventions and client measurement strategies; ensure accurate and consistent tracking across all digital campaign touchpoints.
• Traffic digital creative assets to vendors, ensuring all assets meet vendor specifications; communicate proactively with vendors and internal teams at each step of the digital trafficking process to confirm delivery requirements and timelines are met.
• Monitor digital campaign delivery and performance reporting; analyze reporting anomalies and formulate a recommended resolution, looping in the Ad Operations Supervisor on matters with budget, contractual, or client-relationship impact rather than as a default step.
• Lead implementation of website tags and pixels in the tag management platform, selecting the appropriate configuration based on client measurement goals and troubleshooting discrepancies independently; support the team in maintaining accurate trafficking logs and campaign documentation.
• Maintain accurate time records in the finance/media platform; adhere to agency processes, workflow standards, and privacy protocols including PII compliance; attend internal training and industry conferences as directed.

Skills

Communication skills

Proactive

Organized

Critical thinking

Problem solving

Multi-tasking

Education

Bachelor's degree in advertising/marketing/communications

Tools

Google Ads

Tag management platforms

Web analytics platforms

Campaign management platforms

Job description

True Media is hiring an Ad Operations Specialist to manage digital campaigns, tagging, and tracking for multiple clients across our Media Intelligence & Operations department. You will set up campaigns, traffic assets, implement UTMs, and monitor performance, coordinating closely with vendors and internal teams.

The role demands strong communication, proactive organization, and the ability to handle multiple client workstreams, with a hybrid schedule of 3 days in office and 2 days remote.