HubSpot Marketing Tech Architect

Visionary Square; Charlotte (NC); On-site; USD 70,000 - 95,000; Full time

Job summary

Visionary Square in Charlotte, NC is seeking a Technical Marketing Specialist to help architect the technology stack that powers our marketing program. You’ll own HubSpot workflows, analytics, SEO, and site optimization while supporting website development and paid campaigns.

This hands-on role requires curiosity, data-driven decision making, and the ability to translate complex concepts into actionable improvements for the marketing team.

Qualifications

• 3+ years in marketing technology or related field.

Responsibilities

• Serve as the technical resource for the marketing team’s technology ecosystem, with a primary focus on HubSpot.
• Build, manage, and optimize workflows, automation, forms, properties, smart content, personalization, reporting, and AI tools within HubSpot.
• Explore emerging HubSpot capabilities and other marketing technologies to identify opportunities to improve processes and the advisor experience.
• Develop personalized and dynamic experiences within the advisor portal based on advisor attributes, behaviors, and other relevant data.
• Manage and optimize integrations across platforms, ensuring accurate and reliable data flow between systems such as HubSpot, ON24, Box, website platforms, email marketing platforms, and other tools.
• Monitor website performance and use data to identify opportunities to improve traffic, search visibility, engagement, and conversions.
• Conduct keyword and search‑intent research and develop recommendations for SEO, AEO, and GEO.
• Conduct SEO audits and implement improvements related to site structure, metadata, internal linking, structured data, and other technical elements.
• Stay current on changes in search behavior, AI search, and emerging digital optimization strategies.
• Set up, manage, and optimize paid advertising campaigns across relevant platforms.
• Build campaign audiences, landing pages, tracking, UTM parameters, and conversion paths.
• Monitor campaign performance and use data to recommend improvements to targeting, spend, creative, and campaign strategy.
• Test new advertising platforms and opportunities as appropriate.
• Build and maintain websites, landing pages, forms, and other digital experiences based on designs and requirements from the marketing team.
• Develop pages using HubSpot CMS, WordPress, Showit, HTML, CSS, JavaScript, and other relevant technologies.
• Manage website functionality, tracking, redirects, integrations, and other technical components while incorporating SEO, accessibility, performance, and conversion best practices.
• Ensure websites and landing pages are built with performance, accessibility, SEO, and conversion best practices in mind.
• Troubleshoot technical issues and support website updates, migrations, and ongoing improvements.
• Build dashboards and reports tracking website, campaign, paid media, search, and other digital performance.
• Analyze trends and translate data into clear, actionable recommendations for the marketing team.
• Present findings to both technical and non-technical audiences.
• Use tools such as SpyFu, SEMrush, Ahrefs, and similar platforms to monitor competitors’ search visibility, keywords, paid advertising, backlinks, content, and digital strategies.
• Identify trends and opportunities relevant to Visionary Square.
• Present key findings and actionable recommendations to the marketing team.

Skills

HubSpot

Analytics

SEO

HTML/CSS

JavaScript

Tools

HubSpot CMS

WordPress

Showit

ON24

Box

Looker Studio

GA4

SpyFu

SEMrush

Ahrefs

Google Ads

LinkedIn Ads

Job description

Visionary Square in Charlotte, NC is seeking a Technical Marketing Specialist to help architect the technology stack that powers our marketing program. You’ll own HubSpot workflows, analytics, SEO, and site optimization while supporting website development and paid campaigns.

This hands-on role requires curiosity, data-driven decision making, and the ability to translate complex concepts into actionable improvements for the marketing team.