HR & Admin Manager

AIMOTION Australia; California; On-site; USD 120,000 - 170,000; Full time

Job summary

Aimotion is seeking an experienced HR Manager to lead the full HR function in the US for a fast-growing AI-driven marketing tech startup. This hands-on, strategic + operational role collaborates with leadership to design HR frameworks, drive recruitment, ensure compliance and nurture culture.

You will build scalable processes across talent acquisition, payroll, performance management, policy governance and regional HR support to enable sustainable growth.

Qualifications

• Bachelor’s degree in HR, business or related field.
• HR experience (4–7 years) in startups or fast-paced env.
• Strong knowledge of US labor laws and HR practices.
• Hands-on, proactive, able to work independently.
• Experience building HR systems and processes from scratch.

Responsibilities

• Lead Talent Acquisition and employer branding
• Oversee HR operations: onboarding, payroll, leaves, documentation
• Design KPI/OKR frameworks; support salary structuring
• Develop and maintain Employee Handbook and HR policies
• Foster company culture and employee engagement
• Provide regional HR support for expansion and business planning

Skills

Strong communication

Stakeholder management

Independent worker

Education

Bachelor’s Degree in Human Resources, Business Administration, or related field

Job description

Aimotion is an AI-driven marketing and content intelligence company dedicated to helping brands scale with speed, precision and automation.

We build proprietary AI systems from content generation to data analytics, empowering enterprises and SMEs to enhance efficiency, improve customer engagement and accelerate business growth.

As a pioneer in Automotive Marketing Technology, we deliver end-to-end AI Agents covering the entire journey from lead generation to sales conversion,aiming to become a leading global marketing technology service provider for the automotive industry.

Position Overview

As the HR Manager, you will play a critical role in building and managing the full HR function in US while supporting regional operations. This is a hands-on, strategic + operational role, ideal for someone who thrives in a fast-growing, startup environment.

You will work closely with leadership to design HR frameworks, drive recruitment, ensure compliance, and build a strong organizational culture.

Key Responsibilities

1. Talent Acquisition & Employer Branding

• Lead end-to-end recruitment (interns to senior roles: BD, content, operations, etc.)
• Develop hiring strategies aligned with business growth
• Manage campus recruitment and internship programs
• Build employer branding across platforms (LinkedIn, social media)

2. HR Operations & Administration

• Manage onboarding, offboarding, and employee lifecycle processes
• Oversee payroll coordination, leave management, and HR documentation
• Maintain HR records and digital workflows (e.g., Lark, forms, internal systems)
• Ensure smooth day-to-day HR operations

3. Performance Management & Compensation

• Design and implement KPI / OKR frameworks
• Develop performance evaluation systems (probation, monthly, quarterly reviews)
• Support salary structuring (base + performance incentives)
• Drive performance culture across teams

4. Policies, Compliance & Governance

• Develop and maintain Employee Handbook and HR policies
• Ensure compliance with US labor laws (Employment Act, EPF, SOCSO, etc.)
• Handle employee relations, disciplinary matters, and termination processes
• Liaise with external parties (legal, corporate secretary, government agencies if needed)

5. Organizational Development & Culture

• Support team structure planning and workforce optimization
• Drive company culture and employee engagement initiatives
• Act as a trusted advisor to management and employees
• Foster a collaborative, high-performance environment

6. Regional / Strategic HR Support

• Assist in setting up scalable HR frameworks for regional expansion
• Participate in strategic HR projects and business planning

Qualification

• Bachelor’s Degree in Human Resources, Business Administration, or related field
• Minimum 4–7 years of HR experience, preferably in startups or fast-paced environments
• Strong knowledge of US labor laws and HR practices
• Experience in building HR systems and processes from scratch is a strong advantage
• Hands-on, proactive, and able to work independently
• Strong communication and stakeholder management skills
• Comfortable working in a dynamic, evolving environment