Housing Marketing & Data Analytics Manager

Boston University; Boston (MA); On-site; USD 55,300 - 69,700; Full time

Job summary

Boston University seeks a Manager, Marketing Fiscal, and Data Analytics Housing to lead website content, digital marketing, and analytics for BU Housing. You will oversee marketing strategy, social media, and reporting using Power BI and SAP to inform decisions and optimize operations for residents.

The role requires a BA/BS and two years of experience; a Master's is preferred. You will collaborate across teams to enhance the housing experience and drive data-driven improvements in recruitment,

Qualifications

• B.A./B.S. required, Master’s Degree preferred, and two years of experience.
• Familiarity with Power BI, design/presentation tools and fiscal responsibilities in SAP.

Responsibilities

• Website Content Management and Strategic Development: Create, develop, and maintain the content for the BU Housing website, ensuring alignment with strategic objectives and student needs.
• Develop comprehensive marketing strategies to support housing recruitment, Convenience Points, and optional dining plan sales; manage editorial calendar.
• Data Gathering, Analysis, and Reporting: Lead efforts to gather, analyze, and interpret data related to housing operations, marketing initiatives, and resident engagement.
• Drive a culture of continuous improvement by identifying opportunities to optimize housing operations and marketing strategies based on data-driven insights.

Skills

Power BI

Website content management

Data analytics

Digital marketing

Social media

Education

Bachelor's degree (B.A./B.S.)

Master's degree preferred

Tools

SAP

Job description

Boston University seeks a Manager, Marketing Fiscal, and Data Analytics Housing to lead website content, digital marketing, and analytics for BU Housing. You will oversee marketing strategy, social media, and reporting using Power BI and SAP to inform decisions and optimize operations for residents.

The role requires a BA/BS and two years of experience; a Master's is preferred. You will collaborate across teams to enhance the housing experience and drive data-driven improvements in recruitment,