Remote BI & Analytics Leader for Enrollment & Insights

Georgetown University; United States; Remote; USD 55,000 - 100,000; Full time

Job summary

Georgetown University seeks an Associate Director of Business Intelligence and Analytics to lead BSON's data architecture and analytics. You will own Salesforce Marketing Cloud and related data integrations, turning data into forward-looking insights for enrollment and engagement across programs.

The role combines hands-on data modeling, forecasting, and data storytelling for school leadership, with collaboration across Admissions, Advancement, and IT to ensure accurate reporting and governance.

Qualifications

• Bachelor's degree in data analytics, computer science, engineering, information systems, or related field is required.
• Five to six years of experience in marketing analytics, CRM administration, or institutional research, preferably in higher education or healthcare, including hands-on Salesforce Marketing Cloud experience.
• Demonstrated experience building forecasting or predictive models (enrollment yield, funnel conversion, cohort risk) rather than descriptive reporting.
• Knowledge of GA4 and UTMs, strong Excel and data visualization skills (Tableau, Power BI), and ability to translate complex data for non-technical stakeholders.
• Preferred: Master’s in data analytics, BI, CS, or similar.
• Experience with Salesforce Education Cloud or comparable post-enrollment platforms.
• Familiarity with paid media metrics and agency reporting across multiple university data systems.

Responsibilities

• Own Salesforce Marketing Cloud architecture and CRM data systems for BSON.
• Build predictive models for enrollment yield, deposit risk, and lead scoring.
• Maintain integrations and program-level lifecycle funnel / engagement reporting.
• Own paid media performance reporting and full-funnel attribution.
• Oversee market analysis and data governance across Salesforce systems.
• Deliver executive dashboards and data storytelling for school leadership.
• Support Brand Health Studies and competitive intelligence research as needed.

Skills

Salesforce Marketing Cloud

Data modeling

Forecasting models

Data storytelling

Cross-functional collaboration

SQL / data integrations

Education

Bachelor's degree in data analytics / CS / engineering / information systems

Master’s degree preferred

Tools

Tableau

Power BI

Education Cloud / Slate

UTMs & tracking

Job description

Georgetown University seeks an Associate Director of Business Intelligence and Analytics to lead BSON's data architecture and analytics. You will own Salesforce Marketing Cloud and related data integrations, turning data into forward-looking insights for enrollment and engagement across programs.

The role combines hands-on data modeling, forecasting, and data storytelling for school leadership, with collaboration across Admissions, Advancement, and IT to ensure accurate reporting and governance.