Hotel Sales Director - Growth & Market Strategy

Redd Hospitality; Baltimore (MD); On-site; USD 110,000 - 170,000; Full time

Job summary

Redd Hospitality in Baltimore seeks a seasoned Director of Sales & Marketing to lead the hotel’s sales team, optimize group, catering and event business, and align revenue strategies with market conditions.

You will coach staff, activate Crescent and Hilton Curio tools, manage budgets and forecasts, and partner with revenue management to maximize ADR and occupancy while delivering exceptional guest experiences.

Qualifications

• Must communicate in English.
• Self-starting personality with an even disposition.
• Professional appearance and manner.
• Can communicate well with guests.
• Team player who will pitch in.
• Knowledge of travel industry and market trends.
• Extensive skill in development and delivery of sales presentations.
• Ability to access and use tools to improve performance.
• Able to deal with internal and external customers and staff with patience.
• 8+ years hotel marketing experience with 2 years as a Director or above.
• Hilton experience preferred.
• Hotel experience in a property under 200 rooms.

Responsibilities

• Direct the solicitation efforts of the sales team for group, individual catering and event sales.
• Interview, hire, train, and evaluate staff; provide open communication and guidance.
• Activate Crescent brand and Hilton Curio tools with the team.
• Monitor lead generation and use CVENT to solicit and convert business.
• Set team goals for revenue, room nights, ADR, and marketing ROI.
• Participate in sales calls, trade shows, and industry networking to generate business.
• Familiarize with top accounts and market share; identify growth opportunities.
• Ensure training programs meet Crescent standards and staff performance.
• Prepare FoReport, Marketing Budget, Lead Management, Booking, and Co-Star reports.
• Maintain daily communication and accountability for sales productivity.
• Collaborate with Area Revenue Management to optimize pricing and occupancy.
• Participate in owner/asset manager calls and report performance to leadership.
• Work with VP Sales/Marketing/Revenue to activate tools for sales and marketing performance.
• Oversee marketing initiatives with GM and Marketing Manager.
• Prepare annual Sales & Marketing Plan and adjust strategies per market conditions.
• Organize Sales Department meetings and ensure attendance.
• Adhere to attendance and regular work availability.
• Perform other duties as assigned.

Job description

Redd Hospitality in Baltimore seeks a seasoned Director of Sales & Marketing to lead the hotel’s sales team, optimize group, catering and event business, and align revenue strategies with market conditions.

You will coach staff, activate Crescent and Hilton Curio tools, manage budgets and forecasts, and partner with revenue management to maximize ADR and occupancy while delivering exceptional guest experiences.