Hotel General Manager

Holiday-Inn-Express-and-Suite; Asheville (NC); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical plans

Life insurance

Mental health care access

Employee assistance program

Job summary

Virtelle Hospitality seeks a General Manager to oversee a franchise hotel's performance, guest satisfaction, and brand standards. You will lead cross-functional teams across departments, manage budgets and forecasting, and drive revenue growth while controlling costs.

Ideal candidates bring 5+ years leading hotels, strong leadership and communication skills, and deep knowledge of hotel operations and KPI metrics.

Qualifications

• Minimum 5 years as General Manager of a franchise hotel.
• Proven ability to lead diverse hospitality teams.
• Experience in budgets, financial reporting, and revenue optimization.
• Strong interpersonal and communication skills.
• Knowledge of hotel operations and KPI metrics.

Responsibilities

• Oversee overall hotel performance and guest satisfaction.
• Collaborate with management to set and achieve goals.
• Lead cross-functional teams across departments.
• Maintain brand standards and QA compliance.
• Manage budgets, forecasting and cost control.
• Develop community engagement and partnerships.

Skills

Leadership

Team management

Budgeting

Revenue optimization

Customer service

Communication

Problem solving

Hospitality knowledge

Tools

PMS software

Excel

Job description

Responsibilities:

General

• Oversee and guide the overall success and performance of the hotel
• Liaise with management company to set and achieve hotel goals
• Continually collaborate with sales, revenue management, human resources, accounting, maintenance and company executives
• Maximize team potential by balancing operations with guest, employee, brand & owner satisfaction
• Monitor market trends and conduct competitor analysis to ensure competitive pricing/offerings
• Identify new business opportunities and strategies to increase occupancy, ADR and overall revenue
• Maintain strong relationships with key clients and business partners to drive repeat business & referrals
• Develop and manage budgets and forecasting for each department
• Mentor department managers to keep expenses within target levels
• Monitor operational costs and implement cost-saving measures where possible without compromising guest experiences.
• Understanding of cashflow, budget/forecasting. Fiscal control (tracking variances)

Operational Excellence

• Oversee daily operations to ensure all departments are running efficiently and to standards
• Ensure compliance with company policies, industry regulations, and health and safety standards
• Consistently align operations with the brand standards and values
• Maintain accurate and compliant records throughout the employee lifecycle
• Manage daily operations in alignment with annual brand QA standards & Virtelle’s standards
• Maintain a well-kept hotel with focus on preventative maintenance and cleanliness
• Understanding of inventory control and labor management
• Drive operations and accountability to ensure consistent delivery of the highest standard of guest service
• Monitor guest feedback, identify opportunities, and implement strategies to address concerns
• Develop opportunities to exceed guest expectations
• Manage online reputation by actively monitoring & responding to guest reviews and inquiries
• Maintain and enhance the hotel reputation through positive guest interactions and proactive resolution of issues.

Team Member Engagement

• Lead, coach and develop a high-performing team that delivers exceptional guest service
• Foster a supportive and inclusive work environment in alignment with Virtelle’s Culture of Service
• Promote a culture of excellence, continual improvement and accountability
• Recognize and reward team member contributions and achievements
• Identify high-potential team members – cultivating a leadership pipeline
• Mentor and guide the professional development of department leaders
• Address and resolve team member concerns and conflicts with empathy and fairness
• Develop and implement strategies to improve employee retention and reduce turnover
• Leverage the genuine company commitment to work-life balance, job satisfaction and overall team member well-being

Community Engagement

• The General Manager will identify new opportunities to engage with and support our community
• Identify community partnerships that can offer unique guest experiences & promote return guests
• Promote participation in company-sponsored volunteer opportunities, championing the Culture of Service

Qualifications:

• Minimum of 5 years of experience as a General Manager of a franchise hotel.
• Proven ability to lead, motivate, develop and manage a diverse team of hospitality professionals.
• Demonstrated experience in managing budgets, financial reporting, and revenue optimization.
• Proven track record of driving revenue growth and managing expenses
• Excellent interpersonal and communication skills
• Proven ability to build and maintain relationships with guests, staff, and stakeholders.
• Exceptional problem-solving and decision-making skills- with a customer-focused mindset.
• Knowledge of hotel operations, including front office, housekeeping, food and beverage, sales, marketing maintenance and operational KPI’s.
• Familiarity with hotel management software and systems, such as PMS systems.
• Previous experience with IHG brand properties preferred but not required
• Strong organizational and time-management skills, with the ability to prioritize and delegate tasks effectively.
• A commitment to delivering a high level of guest satisfaction and maintaining a positive hotel reputation.
• Technical aptitude – experience in Microsoft Office & Online Suite of Applications required
• In-depth knowledge of Excel preferred

Compensation & Benefits:

The ideal candidate for this role with be an experienced and passionate hospitality professional. Virtelle Hospitality is seeking the best candidate for the role and thus compensation will be determined commensurate with experience. In addition to the salary offered for this role, Virtelle managed properties offer a competitive benefits package. We value your health and well-being and invest in you.

Virtelle Hospitality contributes significantly to medical plans, keeping healthcare premiums low. Additionally, we offer a $15,000 basic life insurance policy free to you and free access to Mental Health Care through the Employee Assistance Network. Additional benefits available include: