Hospitality Sales - Ty Caton Vineyards

Tasting Room Expo; Sonoma (CA); On-site; USD 25,000 - 39,000; Part time

Benefits offered by this job

Competitive commission on sales

Wine discounts

Industry perks

Job summary

Ty Caton Vineyards, located in Sonoma Valley, seeks enthusiastic hospitality professionals for part-time or full-time roles in the tasting room and private experiences. You will drive wine sales and sign-ups through personal relationships, host tastings, and participate in telesales outreach across Kenwood and Sonoma locations.

Join a dynamic, family-owned winery focused on guest experiences, events, and wine club growth. Compensation includes commission on sales and industry perks.

Qualifications

• Strong sales ability with confidence, charisma, and a natural talent for connecting with people.
• Excellent communication skills and an engaging personality.
• Ability to adapt to changing environments and guest dynamics.
• Comfortable working independently at multiple locations and shifting between responsibilities.
• Willingness to lift up to 40 lbs.

Responsibilities

• Provide engaging and educational wine tastings that highlight our wines and story.
• Drive wine sales and wine club sign-ups through personalized recommendations and relationship-building.
• Maintain a polished, professional, and welcoming presence while keeping the tasting room clean and organized.
• Confidently execute tasting room and private booking appointments independently, handling setup, hosting, and closing procedures.
• Adapt to different hospitality settings, including private tastings and off-site events.
• Host high-touch private experiences for wine club members and new visitors.
• Conduct engaging, memorable wine tastings at the Kenwood tasting room and private tastings at the winemaker's estate.
• Proactively reach out to past visitors, wine club members, and new leads to drive sales.
• Utilize CRM and sales tools to track interactions and achieve sales goals.
• Represent the winery at off-site events and outreach opportunities.

Skills

Sales ability

Excellent communication

Adaptability

Independent work

Teamwork

Lift 40 lbs

Tools

CRM

Job description

Hospitality Associate - Part Time or Full Time - Ty Caton Vineyards

Location: Kenwood, CA & Sonoma, CA Job Type: Part-Time and or Full-Time

About Ty Caton Vineyards

Ty Caton Vineyards is a small but dynamic, family-owned winery in Sonoma Valley's Moon Mountain District. We produce bold, award-winning wines and are committed to providing top-tier hospitality in a welcoming, approachable atmosphere. Whether in the tasting room, at private experiences, or through personal outreach, we focus on building meaningful connections with our guests and wine club members.

What We're Looking For

We’re seeking an enthusiastic and sales-driven hospitality professional who thrives in a dynamic environment. While some days in the tasting room are lively and fast-paced, others are slower, allowing for deeper engagement with guests. You enjoy sharing your passion for wine, making personal connections, and creating memorable experiences - whether through in-person tastings, private events, or telesales. Adaptability and teamwork are key, as responsibilities may shift between hosting guests, supporting events, and driving outreach eff orts. If you’re looking for a rewarding opportunity where every day brings something new, we’d love to hear from you.

Key Responsibilities

Tasting Room & Private Tastings

• Provide engaging and educational wine tastings that highlight our wines and story.
• Drive wine sales and wine club sign-ups through personalized recommendations and relationship-building.
• Maintain a polished, professional, and welcoming presence while keeping the tasting room clean and organized.
• Confidently execute tasting room and private booking appointments independently, handling everything from set-up and hosting to closing procedures.
• Adapt to diff erent hospitality settings, including private tastings and off site events.
• Host high-touch private experiences sharing the Ty Caton story for wine club members and new visitors
• Conduct engaging, and memorable wine tastings at the Kenwood tasting room and private tastings at the winemaker's estate.

Telesales & Customer Outreach

• Proactively reach out to past visitors, wine club members, and new leads to build relationships and drive sales.
• Conduct personalized follow-ups to enhance customer engagement and retention.
• Utilize CRM and sales tools to track interactions and achieve sales goals.
• Represent the winery at off -site events and outreach opportunities such as hotel pourings, in-home tastings, and various industry events.

Team Collaboration & Adaptability

• Assist with various responsibilities, from hosting guests to supporting events and telesales eff orts.
• Work independently while also contributing to a high-energy, team-oriented environment.
• Take initiative and bring fresh ideas to enhance the guest experience.

Qualifications & Skills

• Strong sales ability with confi dence, charisma, and a natural talent for connecting with people.
• Passion for wine and hospitality, with a desire to share that enthusiasm with others.
• Ability to adapt to changing environments and guest dynamics.
• Excellent communication skills and an engaging personality.
• Comfortable working independently at multiple locations and shifting between responsibilities.
• Must be at least 21 years old and able to lift 40 lbs.

Why Join Us?

• Competitive commission on sales - your success directly impacts your earnings.
• Work with a passionate and ambitious team in a growing winery.
• Enjoy wine discounts, industry perks, and more!