Wine Club and Hospitality Associate

Tasting Room Expo; Healdsburg (CA); On-site; USD 28,000 - 39,000; Full time

Job summary

Tasting Room Expo in Sonoma County seeks an energetic Direct Sales & Hospitality Associate to deliver exceptional guest experiences and promote wine club memberships. This exempt role focuses on front-of-house service, wine education, and membership growth, with primary workdays Thursday through Monday.

Responsibilities include handling POS transactions, managing orders and shipping, coordinating tastings and events, and nurturing relationships within the local wine community to drive business

Qualifications

• Minimum 21 years of age with wine knowledge.
• 3–5 years of tasting room, hospitality and wine club management experience preferred.
• Able to work weekends and holidays.
• Professional, engaging demeanor with strong communication skills.
• Experience with wine industry CRM software systems.

Responsibilities

• Recommend wines, promote wine club memberships, and act as brand ambassador.
• Drive direct-to-consumer sales and ensure a polished guest experience.
• Share winery stories, vineyard origins, winemaking philosophy and history.
• Manage POS transactions, returns and discounts consistently.
• Maintain stock levels and assist in hospitality events.
• Lead customer service for DTC activities including orders, packing and shipping.
• Handle donations requests and report on activities as guided.

Skills

Sales acumen

Customer service

Wine knowledge

Communication skills

Tools

CRM software

POS systems

Job description

Our boutique Sonoma County wine company is seeking an energetic, hospitality-driven Direct Sales & Hospitality Associate to join our team. We are looking for a dedicated professional who values quality, personal growth, and integrity, and who brings both a serious commitment and genuine joy to their work.

About Us

Our family business represents a new frontier in Sonoma County winemaking, producing small-lot, intentionally crafted wines from some of the region's most celebrated vineyards. As a family-owned winery, we produce approximately 2,500 cases annually, featuring award-winning Pinot Noir, Chardonnay, and Cabernet Sauvignon sourced from prestigious Sonoma Coast AVAs.

Our commitment to quality is matched by our dedication to sustainable and organic farming practices, ensuring that each wine reflects the unique character of its vineyard.

Position Summary

As a Direct Sales & Hospitality Associate, you will play a pivotal role in delivering exceptional guest experiences and embodying the ethos of our winemaking and viticulture. This exempt position offers competitive compensation based on experience, with primary workdays Thursday through Monday.

Key Responsibilities

• Expertly recommend wines, promoting wine club memberships, and serving as a brand ambassador and concierge.
• Act as the front lines for our DTC sales, with the top objective of growing our average order value, promoting a polished and seamless guest experience, and converting each guest to our membership program.
• Provide a welcoming, informative atmosphere-sharing our wines’ stories, vineyard origins, winemaking philosophy, and winery history.
• Accurately manage purchasing transactions, including POS operations, returns, and discounts in a consistent manner.
• Maintain stock levels for wine and merchandise, and assist in organizing and executing hospitality events.
• Uphold the tasting room’s appearance and ambiance, ensuring a seamless and memorable guest experience.
• Nurture relationships within the local wine industry and community to support business growth.
• Lead customer service for direct-to-consumer activities, including managing inquiries, orders, packing, and shipping.
• Process donation requests and report on wine club and tasting room activities under management guidance.
• Manage inventory transactions and conduct regular counts.
• Performs opening and closing procedures, which include, but is not limited to: setup and breakdown of tables, chairs and all items related to tasting room operations.
• Performs various housekeeping duties, including, but not limited to, sweeping, emptying of trash receptacles, washing and polishing glassware, cleaning restrooms, etc.
• Performs other duties and responsibilities as assigned.

Qualifications & Experience

• Minimum 21 years of age, with prior wine knowledge and a passion for the wine industry.
• Proven sales acumen and success in previous roles.
• 3-5 years of tasting room, hospitality, and wine club management experience preferred.
• Professional, positive, and engaging demeanor with strong communication skills.
• Experience with wine industry CRM software systems.
• Ability to work flexible shifts, including weekends and holidays.
• Capable of standing, walking, and engaging with guests for extended periods, and lifting up to 50 lbs.
• Self-motivated, highly organized, and able to work independently.
• Clean, professional appearance and ability to represent our company both internally and externally.
• Willingness to travel occasionally to other company locations.
• Exceptional attention to detail.

Why Join Us?

We are more than just a winery-we are a family united by a shared commitment to craftsmanship, stewardship, and authentic connection. Our winemaking is rooted in respect for the land, sustainable practices, and a passion for creating wines that tell a story. Each vintage honors the character of our vineyards, with organic and sustainable farming allowing terroir to shine through every bottle.

You’ll work alongside a passionate team. We are deeply invested in the growth and well-being of our team and in fostering a welcoming, inclusive community. If you are passionate about hospitality, sustainability, and making a positive impact, we invite you to join us in crafting wines-and experiences-that celebrate the beauty of Sonoma County and the enduring bonds of family and friendship.