Hospital Liaison

Legacy Healthcare; Rockford (IL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Bonus opportunities

Health benefits

Dental & vision

PTO & holidays

401(k) match

Professional development

Career advancement

Supportive leadership

Job summary

Legacy Healthcare seeks a driven Hospital Liaison to be the face of our skilled nursing facility in the Greater Rockford area, building referral partnerships with hospitals, physicians, discharge planners, and other providers.

The role focuses on census growth, timely admissions, and smooth patient transitions through collaboration with clinical teams. Strong networking and relationship-building skills are essential for success.

Qualifications

• Minimum of 2 years of healthcare sales, hospital liaison, admissions, or business development experience.
• Experience with Skilled Nursing Facilities (SNF), post-acute care, rehabilitation, home health, hospice, or long-term care preferred.
• Existing relationships within hospitals and healthcare systems in the Greater Rockford area desirable.
• Excellent communication, presentation, and relationship-building skills.
• Strong organizational and time-management abilities.
• Self-motivated with the ability to work independently while meeting census goals.
• Proficient with Microsoft Office and CRM systems.
• Reliable transportation for daily local travel.

Responsibilities

• Drive census growth by developing and strengthening referral relationships throughout the Greater Rockford market.
• Build lasting partnerships with hospital case managers, social workers, discharge planners, physicians, and healthcare providers.
• Conduct daily hospital visits and maintain a consistent presence within assigned accounts.
• Respond promptly to referral opportunities and coordinate admissions with the interdisciplinary team.
• Educate referral sources on the facility's clinical programs, rehabilitation services, and specialty care offerings.
• Identify new business opportunities and implement strategies to increase market share.
• Track referral activity, admissions, and marketing outcomes using CRM and reporting tools.
• Represent the facility at healthcare networking events, community organizations, and professional meetings.
• Collaborate closely with the Admissions, Nursing, Therapy, and Executive teams to ensure smooth patient transitions.
• Monitor competitor activity and market trends to identify opportunities for growth.

Skills

Communication skills

Relationship-building

Time management

CRM systems

Independent worker

Local travel

Microsoft Office

Healthcare sales

Education

Bachelor's degree in Healthcare Administration, Business, Marketing, or related field

Tools

CRM systems

Microsoft Office

Job description

Hospital Liaison

Location: Greater Rockford, IL Area

Join Our Team and Help Patients Find the Right Level of Care

We are seeking a driven, relationship-focused Hospital Liaison to serve as the face of our skilled nursing facility throughout the Greater Rockford area. This is a high-impact position responsible for building strong referral relationships with hospitals, physicians, case managers, discharge planners, and healthcare providers to increase admissions and drive census growth.

If you thrive in a fast-paced healthcare environment, enjoy networking, and are passionate about connecting patients with exceptional post-acute care, we want to hear from you.

Position Summary

The Hospital Liaison is responsible for developing and maintaining referral partnerships with hospitals and healthcare professionals while promoting the clinical capabilities and services of our skilled nursing facility. This role plays a critical part in achieving occupancy goals through strategic business development, exceptional customer service, and timely management of referrals.

Primary Responsibilities

• Drive census growth by developing and strengthening referral relationships throughout the Greater Rockford market.

• Build lasting partnerships with hospital case managers, social workers, discharge planners, physicians, and healthcare providers.

• Conduct daily hospital visits and maintain a consistent presence within assigned accounts.

• Respond promptly to referral opportunities and coordinate admissions with the interdisciplinary team.

• Educate referral sources on the facility's clinical programs, rehabilitation services, and specialty care offerings.

• Identify new business opportunities and implement strategies to increase market share.

• Track referral activity, admissions, and marketing outcomes using CRM and reporting tools.

• Represent the facility at healthcare networking events, community organizations, and professional meetings.

• Collaborate closely with the Admissions, Nursing, Therapy, and Executive teams to ensure smooth patient transitions.

• Monitor competitor activity and market trends to identify opportunities for growth.

Qualifications

• Minimum of 2 years of healthcare sales, hospital liaison, admissions, or business development experience.

• Experience with Skilled Nursing Facilities (SNF), post-acute care, rehabilitation, home health, hospice, or long-term care strongly preferred.

• Existing relationships within hospitals and healthcare systems in the Greater Rockford area are highly desirable.

• Excellent communication, presentation, and relationship-building skills.

• Strong organizational and time-management abilities.

• Self-motivated with the ability to work independently while meeting census goals.

• Proficient with Microsoft Office and CRM systems.

• Reliable transportation for daily local travel.

Preferred Qualifications

• Bachelor's degree in Healthcare Administration, Business, Marketing, or a related field (preferred but not required).

• Knowledge of Medicare, managed care, and post-acute referral processes.

• Understanding of hospital discharge planning and skilled nursing admissions.

What We Offer

• Competitive base salary

• Performance-based bonus and incentive opportunities

• Comprehensive health, dental, and vision benefits

• Paid time off and holidays

• 401(k) with company match

• Professional development and career advancement opportunities

• Supportive leadership team committed to your success

Why Join Us?

Your relationships and expertise will directly impact patient care by helping individuals transition safely from the hospital to a high-quality skilled nursing environment. If you're motivated by building partnerships, exceeding goals, and making a meaningful difference in healthcare, we'd love to meet you.