Community Care Liaison

Comfort Healthcare Centers; Pennsylvania; On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

401k plan

Medical insurance

Team environment

Growth opportunities

Meaningful work

Job summary

Comfort Healthcare Centers is seeking a proactive Community Care Liaison to promote the facility, develop hospital and provider relationships, assist with admissions, and craft creative marketing strategies to grow resident census. The role emphasizes building trust with families and medical partners and representing the facility in a positive, professional manner.

You will work with the Admissions team and leadership to maintain occupancy, coordinate admissions, travel locally to hospital

Qualifications

• Previous experience in healthcare marketing, admissions, business development, or community outreach preferred.
• Experience in skilled nursing, rehabilitation, long-term care, or hospital settings is a plus.
• Strong communication, interpersonal, and relationship-building skills.
• Outgoing, energetic, self-motivated, and comfortable meeting new people.
• Excellent organizational skills with the ability to manage multiple priorities.
• Creative mindset with the ability to develop new marketing ideas and community engagement opportunities.
• Ability to work independently and collaboratively with facility leadership.
• Valid driver's license, reliable transportation, and willingness to travel locally.

Responsibilities

• Hospital Outreach & Referral Development: Visit local hospitals, discharge planners, social workers, and case managers to build and maintain strong referral relationships; conduct regular hospital rounds; meet with prospective residents and families to introduce the facility and assist with transitions; serve as a point of contact for referral partners; promote services and quality of care.

Skills

Healthcare marketing

Admissions

Relationship-building

Communication

Organization

Creativity

Independent work

Travel locally

Job description

Join Our Team!

We are seeking an outgoing, motivated, and relationship-driven Community Care Liaison to join our team! This position is ideal for someone who enjoys connecting with people, building professional relationships, and making a difference in the lives of individuals and families seeking quality care.

As our Community Care Liaison, you will play a key role in promoting our facility, developing relationships with hospitals and healthcare providers, assisting with admissions, and implementing creative marketing strategies to maintain and grow our resident census.

Key Responsibilities

Hospital Outreach & Referral Development

• Visit local hospitals, discharge planners, social workers, and case managers to build and maintain strong referral relationships.

• Conduct regular hospital rounds to identify potential admissions and follow up on appropriate referrals.

• Meet with prospective residents and families to introduce our facility, explain available services, and assist with the transition to skilled nursing or long-term care.

• Serve as a trusted point of contact for hospital referral partners and community healthcare providers.

• Promote the facility’s services, programs, and quality of care.

Admissions & Census Development

• Work closely with the Admissions Department and facility leadership to support admissions and maintain strong occupancy levels.

• Follow up on referrals, potential admissions, and hospital discharge opportunities.

• Assist with coordinating admissions to ensure a smooth transition for residents and their families.

• Identify opportunities to increase referrals and strengthen census growth.

• Maintain communication with referral sources regarding bed availability, facility services, and admission opportunities.

Community Marketing & Event Planning

• Develop and organize community outreach events to increase awareness of the facility.

• Attend local health fairs, networking events, senior programs, and community activities.

• Build relationships with senior centers, physician offices, assisted living communities, and other referral partners.

• Create engaging marketing opportunities that encourage community involvement and attract prospective residents.

• Coordinate facility tours, open houses, and special events to showcase our services and team.

• Represent the facility in a positive, professional, and welcoming manner.

Qualifications

• Previous experience in healthcare marketing, admissions, business development, or community outreach preferred.

• Experience in skilled nursing, rehabilitation, long-term care, or hospital settings is a plus.

• Strong communication, interpersonal, and relationship-building skills.

• Outgoing, energetic, self-motivated, and comfortable meeting new people.

• Excellent organizational skills with the ability to manage multiple priorities.

• Creative mindset with the ability to develop new marketing ideas and community engagement opportunities.

• Ability to work independently and collaboratively with facility leadership.

• Valid driver's license, reliable transportation, and willingness to travel locally.

Benefits

• 401(k) retirement plan

• Medical / health insurance benefits

• Supportive, team-oriented work environment

• Opportunity for professional growth and advancement

• Rewarding career making a difference in the lives of residents and families

Benefits are subject to plan eligibility and applicable terms.

What We're Looking For

We want someone who is passionate about people, driven to build relationships, and excited to help our facility grow. The ideal candidate is proactive, creative, and understands the importance of making meaningful connections with hospitals, residents, families, and the surrounding community.

We are an Equal Opportunity Employer and consider qualified applicants without regard to protected status under applicable law.