Hospice Market Growth Director: Partnerships & Strategy

Luminary Hospice; Columbus (OH); On-site; USD 110,000 - 140,000; Full time

Job summary

Luminary Hospice is seeking an Area Director of Business Development to drive market growth and referral-source development in a defined Columbus, Ohio region. You will partner with the Executive Director and market leaders to set admissions targets, craft growth strategies, and empower Hospice Care Consultants to succeed.

Key qualifications include five-plus years in healthcare sales or business development, with hospice experience preferred, plus strong analytical and relationship-building

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field (preferred).
• Minimum five (5) years of experience in healthcare sales or business development, with at least two (2) years in hospice, home health, or related field (preferred).
• Proven track record of achieving market growth and exceeding sales targets.
• Strong analytical skills and the ability to interpret data to drive strategy.
• Exceptional relationship-building skills with the ability to influence without direct authority.
• Proficient in MS Office applications and comfortable with CRM and analytics tools.
• Excellent verbal and written communication skills.
• High degree of professionalism, accountability, and emotional intelligence.

Responsibilities

• Develop and execute market-level business development strategies aligned with organizational goals.
• Conduct market assessments to identify growth opportunities, competitive threats, and emerging referral patterns.
• Set market-level volume and admissions targets in collaboration with the Executive Director.
• Partner with leadership to identify service expansion opportunities.
• Work directly with agency Business Office Manager and key referral accounts to ensure account responsiveness and timely/accurate payments.
• Monitor and analyze market performance metrics, identifying trends, gaps, and areas for improvement.
• Provide coaching, tools, and market insights to HCCs through the Executive Director and operational leadership.
• Ensure market admissions and census goals are consistently met or exceeded.
• Establish and strengthen relationships with key referral partners, including hospitals, physician groups, senior living communities, and community organizations.
• Represent the organization at strategic community events, professional associations, and networking opportunities.
• Support HCCs in navigating high-value or complex referral opportunities.
• Champion the hospice mission and educate community stakeholders about the hospice benefit.
• Collaborate with clinical leaders to ensure messaging aligns with quality of care and patient/family experience goals.
• Work in partnership with Executive Directors, Clinical Leaders, and HCCs to ensure alignment on goals and priorities.
• Provide regular market performance updates and recommendations to leadership.

Skills

Analytical skills

Relationship building

Verbal & written communication

Professionalism

Education

Bachelor’s degree in Marketing / Business Administration / Healthcare Administration

Tools

MS Office

CRM systems

Analytics tools

Job description

Luminary Hospice is seeking an Area Director of Business Development to drive market growth and referral-source development in a defined Columbus, Ohio region. You will partner with the Executive Director and market leaders to set admissions targets, craft growth strategies, and empower Hospice Care Consultants to succeed.

Key qualifications include five-plus years in healthcare sales or business development, with hospice experience preferred, plus strong analytical and relationship-building