Hospice Growth Director – Napa/Solano

By-the-Bay-Healt; Napa (CA); On-site; USD 160,000 - 180,000; Full time

Job summary

By The Bay Health in Napa/Solano region seeks a Senior Director of Business Development to drive census and revenue growth. You will lead market expansion, manage partnerships, and guide a field-based team to strengthen referrals and service area presence.

The role requires strategic thinking, strong leadership, and a track record of driving census growth in hospice or post-acute settings. This full-time position offers competitive compensation and benefits.

Qualifications

• 5+ years of progressive healthcare business development experience (hospice, home health, or post-acute care)
• 2+ years in a management role
• Strong understanding of hospice philosophy, regulations, and reimbursement models
• Proven success in driving census growth and building referral networks
• Excellent leadership, communication, and negotiation skills
• Strategic thinker with strong analytical and problem-solving abilities
• Ability to thrive in a fast-paced, mission-driven environment

Responsibilities

• Lead team through comprehensive business development strategies to achieve census and revenue targets
• Identify new market and geographic expansion opportunities
• Analyze market trends and referral patterns to inform standard work for the team
• Shadow team in the field to mentor and coach on best sales and marketing practices
• Collaborate with leadership on strategic planning
• Build and maintain strong relationships with hospitals, physicians, SNFs, ALFs, and community partners through field-based meetings and in-services
• Oversee referral pipeline management and ensure consistent growth in admissions
• Represent the organization at industry events, community outreach, and networking opportunities
• Ensure high levels of customer satisfaction among referral sources
• Lead, mentor, and develop the provider and community relations team
• Drive team accountability through set performance expectations and monitoring KPIs
• Provide coaching on relationship building, and sales strategies and techniques
• Foster a culture of collaboration, integrity, and mission-driven performance
• Partner with clinical, admissions, and operations teams to ensure seamless intake and service delivery
• Align business development efforts with organizational capacity and quality standards
• Ensure compliance with hospice regulations, ethical marketing practices, and organizational policies
• Track and report key performance metrics including census growth, referral conversion rates, and market share
• Utilize CRM systems and analytics tools to optimize outreach and engagement strategies
• Prepare regular reports and presentations for executive leadership

Education

Bachelor’s degree

MBA or related

Job description

By The Bay Health in Napa/Solano region seeks a Senior Director of Business Development to drive census and revenue growth. You will lead market expansion, manage partnerships, and guide a field-based team to strengthen referrals and service area presence.

The role requires strategic thinking, strong leadership, and a track record of driving census growth in hospice or post-acute settings. This full-time position offers competitive compensation and benefits.