Hospice Community Relations & Growth Lead

Affinity Health Management; New Jersey; On-site; USD 60,000 - 90,000; Full time

Job summary

Affinity Care of New Jersey, LLC is seeking a Community Liaison to lead local marketing and outreach efforts. You will build relationships with customers, referral sources, and community partners while representing the organization at events and programs.

Responsibilities include planning marketing initiatives, managing budgeted resources, and monitoring market needs to support service growth. Strong communication and negotiation skills are essential, along with autonomy and teamwork.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• At least three (3) years’ experience in health care marketing management preferably in hospice care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsibilities

• Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
• Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, and patient perceptions of Affinity Care of New Jersey, LLC as a high-quality provider of services.
• Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Affinity Care of New Jersey, LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Affinity Care of New Jersey, LLC.
• Monitors and reports cost effectiveness of marketing efforts.

Skills

Marketing

Public relations

Communication skills

Negotiation

Autonomy

Organization

Education

Bachelor's degree in Marketing or related field

Job description

Affinity Care of New Jersey, LLC is seeking a Community Liaison to lead local marketing and outreach efforts. You will build relationships with customers, referral sources, and community partners while representing the organization at events and programs.

Responsibilities include planning marketing initiatives, managing budgeted resources, and monitoring market needs to support service growth. Strong communication and negotiation skills are essential, along with autonomy and teamwork.