Hospice Community Outreach Lead

Affinity Hospice Management LLC; New Jersey; On-site; USD 60,000 - 90,000; Full time

Job summary

Affinity Care of New Jersey, LLC is seeking a Community Liaison to manage marketing activities, build referral relationships, and represent the organization at community events. The role reports to the Administrator and focuses on expanding outreach and ensuring positive perceptions of the hospice provider.

Responsibilities include developing marketing plans, monitoring resources, and collaborating on strategic planning to identify service opportunities and improve customer satisfaction.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• At least three (3) years’ experience in health care marketing management preferably in hospice care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsibilities

• Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
• Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, and patient perceptions of Affinity Care of New Jersey, LLC as a high-quality provider of services.
• Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Affinity Care of New Jersey, LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Affinity Care of New Jersey, LLC.
• Monitors and reports cost effectiveness of marketing efforts.

Skills

Marketing

Customer relations

Public relations

Communication skills

Negotiation

Education

Bachelor's degree in Marketing

Job description

Affinity Care of New Jersey, LLC is seeking a Community Liaison to manage marketing activities, build referral relationships, and represent the organization at community events. The role reports to the Administrator and focuses on expanding outreach and ensuring positive perceptions of the hospice provider.

Responsibilities include developing marketing plans, monitoring resources, and collaborating on strategic planning to identify service opportunities and improve customer satisfaction.