Hospice Community Outreach Lead

Pennant Group; Concord (CA); On-site; USD 80,000 - 130,000; Full time

Benefits offered by this job

Incentive structure

Equal opportunity employer

Job summary

Sequoia Hospice of the East Bay in Contra Costa County, CA, is seeking an experienced Hospice Community Liaison to drive referral growth and educate stakeholders about hospice services. This full-time role focuses on strategic outreach and relationship-building with physicians, discharge planners, case managers, social workers, and other healthcare professionals.

The position collaborates with leadership to implement marketing plans, expands service awareness in the community, and negotiates

Qualifications

• Minimum 3 years of healthcare marketing experience, preferably in hospice.
• Bachelor’s degree in Marketing, Business Admin, or related field preferred.
• Proven ability to build relationships and market services effectively.
• Strong communication, negotiation, and public relations skills.

Responsibilities

• Develop and maintain relationships with physicians, discharge planners, case managers, social workers, and other healthcare professionals.
• Identify and engage potential hospice patients through regular visits to referral sources.
• Represent Sequoia Hospice at community events, health fairs, and civic functions.
• Conduct ongoing market assessments and develop strategic marketing plans to meet volume goals.
• Collaborate with the Executive Director to implement effective marketing strategies.
• Negotiate service contracts with managed care organizations, government agencies, and other payers.
• Monitor and enhance community and customer perceptions of Sequoia Hospice as a high-quality provider.
• Maintain up-to-date knowledge of industry trends, coverage criteria, and regulatory changes.
• Provide leadership in identifying opportunities for service expansion and improvement.
• Assist customers in accessing community resources when services fall outside of hospice scope.
• Track and report on the cost-effectiveness of marketing efforts.

Skills

Relationship building

Healthcare marketing

Communication

Negotiation

Public relations

Payer systems knowledge

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Job description

Sequoia Hospice of the East Bay in Contra Costa County, CA, is seeking an experienced Hospice Community Liaison to drive referral growth and educate stakeholders about hospice services. This full-time role focuses on strategic outreach and relationship-building with physicians, discharge planners, case managers, social workers, and other healthcare professionals.

The position collaborates with leadership to implement marketing plans, expands service awareness in the community, and negotiates