Hospice Community Liaison

Sequoia Hospice East Bay; Concord (CA); On-site; USD 80,000 - 130,000; Full time

Benefits offered by this job

Incentive structure

Equal opportunity employer

Job summary

Sequoia Hospice of the East Bay in Contra Costa County, CA, is seeking an experienced Hospice Community Liaison to drive referral growth and educate stakeholders about hospice services. This full-time role focuses on strategic outreach and relationship-building with physicians, discharge planners, case managers, social workers, and other healthcare professionals.

The position collaborates with leadership to implement marketing plans, expands service awareness in the community, and negotiates

Qualifications

• Minimum 3 years of healthcare marketing experience, preferably in hospice.
• Bachelor’s degree in Marketing, Business Admin, or related field preferred.
• Proven ability to build relationships and market services effectively.
• Strong communication, negotiation, and public relations skills.

Responsibilities

• Develop and maintain relationships with physicians, discharge planners, case managers, social workers, and other healthcare professionals.
• Identify and engage potential hospice patients through regular visits to referral sources.
• Represent Sequoia Hospice at community events, health fairs, and civic functions.
• Conduct ongoing market assessments and develop strategic marketing plans to meet volume goals.
• Collaborate with the Executive Director to implement effective marketing strategies.
• Negotiate service contracts with managed care organizations, government agencies, and other payers.
• Monitor and enhance community and customer perceptions of Sequoia Hospice as a high-quality provider.
• Maintain up-to-date knowledge of industry trends, coverage criteria, and regulatory changes.
• Provide leadership in identifying opportunities for service expansion and improvement.
• Assist customers in accessing community resources when services fall outside of hospice scope.
• Track and report on the cost-effectiveness of marketing efforts.

Skills

Relationship building

Healthcare marketing

Communication

Negotiation

Public relations

Payer systems knowledge

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Job description

The Sequoia Hospice of the East Bay Difference

At Sequoia Hospice of the East Bay, we are driven by a mission to deliver life‑changing service to patients and families during life’s most meaningful moments. Serving a richly diverse community, we provide compassionate, individualized care that honors each patient’s dignity and unique needs. As part of the Cornerstone Group, with over 75 agencies nationwide, we operate locally with a strong culture of high performance, innovation, and care. We empower our team to create and implement programs that best serve their patients and communities.

Position Overview

We are seeking a dynamic and experienced Hospice Community Liaison to join our growing team. This role is essential in building strong relationships with referral sources, increasing awareness of hospice services, and driving growth through strategic outreach and education.

Sequoia Hospice of the East Bay - Contra Costa County, CA

Pay Range: $80,000 - $130,000 per year + Incentive Structure

Job Type: Full-Time

Key Responsibilities

• Develop and maintain relationships with physicians, discharge planners, case managers, social workers, and other healthcare professionals.
• Identify and engage potential hospice patients through regular visits to referral sources.
• Represent Sequoia Hospice at community events, health fairs, and civic functions.
• Conduct ongoing market assessments and develop strategic marketing plans to meet volume goals.
• Collaborate with the Executive Director to implement effective marketing strategies.
• Negotiate service contracts with managed care organizations, government agencies, and other payers.
• Monitor and enhance community and customer perceptions of Sequoia Hospice as a high‑quality provider.
• Maintain up-to-date knowledge of industry trends, coverage criteria, and regulatory changes.
• Provide leadership in identifying opportunities for service expansion and improvement.
• Assist customers in accessing community resources when services fall outside of hospice scope.
• Track and report on the cost‑effectiveness of marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field preferred.
• Minimum 3 years of healthcare marketing experience, preferably in hospice or home health.
• Proven ability to build relationships and market services effectively.
• Strong communication, negotiation, and public relations skills.
• Knowledge of healthcare business operations and payer systems.
• Self‑motivated, organized, and adaptable with a collaborative mindset.
• Valid driver’s license and reliable transportation.

Why Join Sequoia Hospice?

We operate with the Core Values of CAPLICO: Celebration Accountability Passion for Learning Love One Another Intelligent Risk Taking Customer Second Ownership

If you’re passionate about making a meaningful impact and want to help shape the future of hospice care in the Bay Area, we’d love to meet you!

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.

At Sequoia Home Health, our role is to be the emotional, psychological, and clinical companion to all our patients and their caregivers. Our focus is to help facilitate a smooth and safe transition back to our client’s homes and improve quality of life by helping them get back to doing what they love. We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.