Hospice Care Consultant — Strategic Partnerships & Growth

Gentiva

Richmond (VA)

On-site

USD 65,000 - 95,000

Full time

14 days+

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Benefits offered by this job

Competitive Pay

401(k) with Company Match

Career Advancement Opportunities

National & Local Recognition Programs

Teammate Assistance Fund

Medical, Dental, Vision Insurance

Mileage Reimbursement or Fleet Vehicle

Paid Time Off + 7 Paid Holidays

Wellness Programs

Education Support & Tuition Assistance

Free CEUs

Job summary

Gentiva in Richmond, VA is seeking a Hospice Care Consultant to lead strategic referral development and educate partners about hospice services.

You will build lasting relationships with hospitals, home health agencies, SNFs, clinics, and physician offices while driving admissions and patient-centered care.

This role blends consultative marketing with cross-functional teamwork to support quality of life for patients and families.

Qualifications

Bachelor's degree or equivalent experience
Minimum 2 years in healthcare sales, business development, or referral marketing
Strong relationships with physicians, hospitals, SNFs or home health professionals
Prior hospice, palliative care, or home health experience a plus
Excellent communication, presentation, and time-management skills
Proficiency in Microsoft Office Suite and CRM platforms
Sensitivity to the needs of terminally ill patients and their families
Proven track record of meeting or exceeding admissions and census targets

Responsibilities

Educate, inform, and inspire confidence in our hospice services to ensure right referrals
Identify new referral opportunities by calling on hospitals, home health agencies, SNFs, clinics, and physician offices
Engage in meaningful conversations with healthcare professionals about patient needs and hospice options
Plan and execute strategic marketing initiatives to increase awareness and referral growth
Represent Gentiva at community events and professional associations to promote services
Serve as a resource and advocate for patients and families, explaining hospice options and benefits of early referrals

Skills

Relationship-building

Strategic marketing

Healthcare sales

Communication

Time-management

Presentation skills

Education

Bachelor's degree in business, marketing, communications or equivalent experience

Tools

Microsoft Office Suite

CRM platforms

Job description

Overview

Lead with purpose. Advocate with heart. Make a lasting difference.

Join our growing team as a Hospice Care Consultant (HCC) - a strategic sales representative who champions our mission while developing strong, lasting relationships with key referral partners in the healthcare community.

As a brand ambassador, you will:

Educate, inform, and inspire confidence in our services, so that the right patients are referred at the right time
Identify new referral opportunities by calling on hospitals, home health agencies, skilled nursing facilities, assisted living communities, clinics, and physician offices
Engage in meaningful conversations with healthcare professionals about patient needs and how hospice care can support quality of life
Plan and execute strategic marketing initiatives to increase awareness and drive referral growth
Represent our organization at community events, professional associations, and educational in-services to promote our services
Serve as a resource and advocate for patients and families, ensuring they understand hospice options and the benefits of early referrals

About You

What You Bring

You’re a results-driven, self-motivated professional who thrives on relationship-building, strategy, and heart-centered service. You have a deep understanding of the healthcare landscape and bring consultative marketing experience to the table. You're confident working independently and collaboratively with both clinical and operational teams.

Bachelor's degree in business, marketing, communications or equivalent experience
Minimum 2 years in healthcare sales, business development, or referral marketing
Strong existing relationships with physicians, hospitals, skilled nursing facilities or home health professionals
Prior experience in hospice, palliative care, or home health is a plus
Excellent communication, presentation, and time-management skills
Proficiency in Microsoft Office Suite and CRM platforms
Sensitivity to the needs of terminally ill patients and their families
Proven track record of meeting or exceeding admissions and census targets

Compensation may vary within the salary range provided based on several factors, including but not limited to a candidate's geographic location, experience, education, skills, licensure, certifications, internal equity, and department equity. Gentiva provides associates with a comprehensive Total Rewards package, of which base pay is just one component.

Salary Range: Minimum – $63,770 - $79,710

Full-Time Employee Benefits

Medical, Dental & Vision
Wellness Program & Resources
401(k) with Company Match
Paid Time Off (PTO)
FMLA, ADA, and other federal and state-required leaves
Short-Term & Long-Term Disability
Health Savings Account (HSA) Contribution
Mileage Reimbursement or Fleet Car Program
Cell Phone Reimbursement (eligible roles)
Short-Term Incentive (eligible roles)
Tuition Reimbursement

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

Competitive Pay
401(k) with Company Match
Career Advancement Opportunities
National & Local Recognition Programs
Teammate Assistance Fund

Additional Full-Time Benefits:

Medical, Dental, Vision Insurance
Mileage Reimbursement or Fleet Vehicle Program
Generous Paid Time Off + 7 Paid Holidays
Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
Free Continuing Education Units (CEUs)
Company-paid Life & Long-Term Disability Insurance
Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Apply now to join our mission-driven team!

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