HoReCa Sales & Growth Leader

Blue Lake Consulting Group; New York (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

Blue Lake Consulting Group is seeking a Sales Director to lead growth in the HoReCa market across the United States. The role focuses on building a high-performance sales organization, managing senior hospitality opportunities, and expanding national and regional accounts.

You will drive pipeline, coach reps, and collaborate with Marketing and Product to improve commercial effectiveness. Willingness to travel 40–50% is expected, and NYC metro area is preferred.

Qualifications

• 7–12+ years of B2B sales in hospitality, foodservice, beverage equipment, restaurant technology, or related industries.
• 3–5+ years leading sales teams in high-growth or entrepreneurial environments.
• Experience selling into hotels, restaurants, cafes, hospitality groups, or foodservice operators.
• Strong forecasting, pipeline management, and CRM discipline.
• Experience hiring, coaching, and developing high-performing sales professionals.
• Excellent executive communication and presentation skills.
• High ownership mindset with the ability to operate independently.
• Willingness to travel approximately 40–50%.

Responsibilities

• Lead and develop a growing team of Account Executives.
• Establish clear performance expectations, accountability, and coaching rhythms.
• Conduct regular pipeline reviews, deal strategy sessions, and forecast meetings.
• Recruit, onboard, and develop future sales talent.
• Foster a high-performance, customer-focused sales culture.
• Personally manage high-value and strategic hospitality opportunities.
• Build relationships with hotel ownership groups, restaurant groups, hospitality operators, and strategic partners.
• Support complex negotiations and executive-level customer presentations.
• Assist Account executives with key opportunities throughout the sales cycle.
• Help accelerate strategic national and regional accounts.
• Build predictable pipeline generation processes.
• Drive outbound prospecting discipline across the sales organization.
• Improve opportunity qualification and sales conversion.
• Ensure accurate forecasting and pipeline management within HubSpot.
• Develop territory strategies that maximize account density and recurring revenue.

Skills

Executive communication

Forecasting & pipeline management

CRM discipline

Team leadership

Strategic account development

Negotiation

Startup experience

Travel readiness

Tools

HubSpot

Job description

Blue Lake Consulting Group is seeking a Sales Director to lead growth in the HoReCa market across the United States. The role focuses on building a high-performance sales organization, managing senior hospitality opportunities, and expanding national and regional accounts.

You will drive pipeline, coach reps, and collaborate with Marketing and Product to improve commercial effectiveness. Willingness to travel 40–50% is expected, and NYC metro area is preferred.