Homeplace Brand Experience Lead

Sazerac; Frankfort (KY); Hybrid; USD 81,000 - 121,000; Full time

Job summary

Sazerac is seeking an Associate Brand Manager - Homeplace to support development and execution of Homeplace strategy, attendance growth, and activation plans at Buffalo Trace Distillery or Sazerac House.

You will partner with Brand Marketing, Communications/PR, Operations, Retail, and Finance to deliver engaging visitor experiences, launches and campaigns.

The role offers cross-functional exposure, travel up to 25%, and a salary range of $81,000 to $121,000 with benefits.

Qualifications

• Bachelor's degree required.
• 1 year of relevant experience.
• Experience cross-functionally across multiple functions.
• Ability to manage multiple projects simultaneously.
• Strong organizational, planning, analytical, and problem-solving skills.
• Proficiency with Microsoft Office and business systems.
• Ability to travel up to 25%.

Responsibilities

• Support cross-functional plans to grow attendance and engagement for Homeplaces.
• Assist execution of strategic marketing plan and budget to hit sales and profit targets.
• Lead seasonal programming and experiences to strengthen consumer engagement.
• Translate brand launches into Homeplace experiences with brand teams.
• Manage creation of creative assets, PR, and digital content for Homeplaces.
• Allocate resources across sites using attendance, NPS, revenue and campaign data; provide insights.

Skills

Cross-functional collaboration

Project management

Analytical thinking

Organizational skills

Communication

Problem-solving

Microsoft Office

Learning agility

Travel willingness

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Sazerac is seeking an Associate Brand Manager - Homeplace to support development and execution of Homeplace strategy, attendance growth, and activation plans at Buffalo Trace Distillery or Sazerac House.

You will partner with Brand Marketing, Communications/PR, Operations, Retail, and Finance to deliver engaging visitor experiences, launches and campaigns.

The role offers cross-functional exposure, travel up to 25%, and a salary range of $81,000 to $121,000 with benefits.