Marketing Assistant - Buffalo Trace Distillery

Sazerac; Frankfort (KY); On-site; USD 33,000 - 50,000; Full time

Benefits offered by this job

Medical benefits

Dental insurance

Vision care

401K

Paid time off

Job summary

Sazerac is hiring a Marketing Assistant for the Buffalo Trace Distillery in Kentucky. You will support on-site programming, brand launches, and seasonal events to grow visitation and consumer engagement.

The role requires coordinating timelines, budgets, and cross-functional collaboration with Homeplace Operations, Retail, Events, and brand teams. Ideal candidates will have a Bachelor's degree and 1 year of marketing or events experience, plus strong communication and organizational skills.

Qualifications

• Bachelor's degree required.
• 1 year of experience in marketing, hospitality, events or project coordination.
• Strong communication and organizational skills; ability to manage multiple projects.
• Proficiency with Word, Excel and Outlook.

Responsibilities

• Grow BTD Visitation & Engagement: support programming to increase attendance and engagement.
• Support Brand Launches & Campaigns: translate launches into BTD experiences and coordinate activations.
• Deliver Homeplace Programming: schedule and execute seasonal programs and events within budget.
• Demonstrate Drive for Results: focus on initiatives with highest impact and quality.

Skills

Oral & written communication

Detail oriented

Planning & organization

Multi-tasking

Education

Bachelor's degree

Tools

Microsoft Word

Microsoft Excel

Microsoft Outlook

Job description

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

The Marketing Assistant - Buffalo Trace Distillery supports the Homeplace team in executing programs and campaigns that grow visitation, strengthen consumer engagement, and bring Sazerac brands to life at BTD. Your primary responsibilities include coordinating on-site programming, supporting brand launches and key campaigns, maintaining project timelines and budgets, and partnering cross-functionally with Homeplace Operations, Retail, Food & Beverage, Events, PR/Communications, brand teams, Finance, Compliance, agencies and suppliers to achieve Homeplace objectives.

This position will be located at Buffalo Trace Distillery.

What You’ll Do:

• Grow BTD Visitation & Engagement: Support creative programming and visitor-acquisition initiatives that increase attendance, deepen consumer engagement and strengthen NPS.
• Support Brand Launches & Campaigns: Translate priority Sazerac brand launches and campaigns into compelling BTD experiences and coordinate Homeplace activations with brand and communications teams.
• Deliver Homeplace Programming: Coordinate the calendar and execution of seasonal programs, events and special experiences, ensuring each is delivered on time, within budget and to a high standard.
• Demonstrate Drive for Results: Focus on the initiatives that create the greatest visitor and business impact, executing with urgency, maintaining high-quality standards and continuously improving the consumer experience.

Qualifications/Requirements

Required:

• Bachelor's degree
• 1 year of experience in marketing, hospitality, events or project coordination
• Ability to manage multiple projects at one time and quickly learn new systems/processes
• Ability to communicate with all levels of an org with excellent oral & written communication skills
• Detail oriented with strong planning and organizational skills
• Working knowledge of Microsoft Office products (Word, Excel, and Outlook)

Preferred:

• Experience in hospitality, tourism, consumer experiences, events or CPG
• Strong analytical and technical skills with budgeting, planning and/or financial analysis experience.
• 1 year implementation/project management experience.
• 1 year of experience supporting visitor-facing programs, events or consumer marketing
• Ability to travel up to 25% of the time

Culture and Benefits:

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

The hourly range for this role is $24.00 - $36.00. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.